Personalize your email marketing with merge tags

Add merge tags to your email marketing to personalize your email content for each and every customer.

Updated over a week ago

Before you get started

Here are some key details to note about using merge tags in email templates:

  • Marsello comes with a set of merge tags prebuilt into the email editor

  • Marsello's merge tags are available for use in both email Campaigns and Automations

  • Merge tags currently available in Marsello include:

    • Business Mailing Address

    • Coupon Terms of Conditions

    • Customer's First Name

    • Customer's Last Name

    • Customer's Points Balance

    • Customer's Referral Link

    • Points Label

    • Store Name

    • Store URL

    • Unsubscribe Link

    • View Email in Browser Link

    • VIP Tier

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Add merge tags to your email template

πŸ“ Note: An email Campaign is used in this help center guide for illustrative purposes. You can use follow the same steps to add merge tags to an Automation.

1. In your Marsello admin go to Marketing > Campaigns > Email and click Create Campaign.

2. In the email template, double-click on the text block of you wish to add the merge tag. This will open up a second email editor.

3. In the text formatting tool, click Merge Tags

4. Click the merge tag option that you would like to add

Your merge tag placeholder will now show in your email template.

5. Click the Save button to save any changes to your email template

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Customize your merge tag to match your brand style

1. From your email template, double click on the text block which contains the merge tag you wish to customize.

2. Highlight the merge tag and select desired options to customize the look of your merge tag. You can update the font, font color, font size, alignment, and more via the secondary editor

⚠️ Important: Please ensure you have selected the entire merge tag before customizing the style. Selecting part of the merge tag only could cause the merge tag to break at the time of sending.

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How it works – Your customers' experience

When the customer receives the email, they will be able to see your email personalization, such as their first name.

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