Before you get started
Here are some key details to note about using merge tags in email templates:
Marsello comes with a set of merge tags prebuilt into the email editor
Marsello's merge tags are available for use in both email Campaigns and Automations
Merge tags currently available in Marsello include:
Business Mailing Address
Coupon Terms of Conditions
Customer's First Name
Customer's Last Name
Customer's Points Balance
Customer's Referral Link
Points Label
Store Name
Store URL
Unsubscribe Link
View Email in Browser Link
VIP Tier
Add merge tags to your email template
📝 Note: An email Campaign is used in this help center guide for illustrative purposes. You can use follow the same steps to add merge tags to an Automation.
1. In your Marsello admin go to Marketing > Campaigns > Email and click Create Campaign.
2. In the email template, double-click on the text block of you wish to add the merge tag. This will open up a second email editor.
3. In the text formatting tool, click Merge Tags and Click the merge tag option that you would like to add
Your merge tag placeholder will now show in your email template.
5. Click the Save button to save any changes to your email template
Customize your merge tag to match your brand style
1. From your email template, double click on the text block which contains the merge tag you wish to customize.
2. Highlight the merge tag and select desired options to customize the look of your merge tag. You can update the font, font color, font size, alignment, and more via the secondary editor
⚠️ Important: Please ensure you have selected the entire merge tag before customizing the style. Selecting part of the merge tag only could cause the merge tag to break at the time of sending.
How it works – Your customers' experience
When the customer receives the email, they will be able to see your email personalization, such as their first name.
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