Reward types available for the Shopify integration

Create product collection rewards in Shopify—either fixed ($ off) or percentage (%) discounts—to introduce customers to specific product lines and encourage future purchases. Discounts apply to all products in the collection. Unique, one-time-use reward codes are automatically generated when customers redeem points

How to create a 'fixed value ($) off a product collection' reward in Shopify

📝Note: Before you create a product collection reward in Shopify, you will need to find the product's Shopify collection ID.

How to find a product collection ID in Shopify

1. In your Shopify Admin, go to Products > Collections and click on the Collection you would like to discount in your reward.

Shopify Admin interface showing navigation to Products > Collections, selecting a specific Collection for discount in a reward.

2. In the URL of your Collection, copy the number at the end of the URL

Shopify Admin interface displaying a Collection URL with the collection ID number highlighted at the end.

This is your Collection's unique ID code.

Create a fixed value ($) off a product collection reward in Marsello

1. In your Marsello admin, go to Loyalty > Points program > Redeeming and click Add Reward.

2. This will open a popup form where you can add the details of your reward. Please complete the following:

Select type of reward: Click Fixed discount amount in the drop-down menu

Reward Title: Give your reward a title that lets your customers know which specific product is discounted

Marsello admin reward setup form with a field for 'Reward Title,' prompting users to enter a title that clearly indicates the discounted product.

Points required to redeem: Set the number of points a customer needs to spend to redeem your reward

Marsello admin reward setup form with a field for 'Points Required to Redeem,' allowing users to set the points needed for the reward.

Discount amount: Enter the discount amount

Marsello admin reward setup form with a field for 'Discount Amount,' prompting users to enter the desired discount value

3. Under the Advanced options menu, go to Applies to and click the checkbox that reads "Apply discount to specific products and/or collections. From the products/collections drop down menu, choose Collections. Then select the collections the reward will apply to.

📝 Note: Repeat this process to include multiple collections.

Marsello admin reward setup form with 'Advanced Options' expanded, showing the 'Applies to' section. The checkbox for 'Apply discount to specific products and/or collections' is selected, with 'Collections' chosen from the drop-down menu and specific collections selected.

4. Still under the Advanced options menu, go Expiry, tiers, and terms. Update the expiration for the reward (optional) and enter the terms that you want your customers to abide by when using this reward. Here are some examples of terms to include with your loyalty rewards

Alt-text: "Marsello admin reward setup form under 'Advanced Options,' showing the 'Expiry, Tiers, and Terms' section. Users can update the reward expiration date and enter terms for customers to follow when using the reward, with examples of terms displayed.

5. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.

How to create a percentage (%) off product collection reward in Shopify

📝Note: Before you create a product collection reward in Shopify, you will need to find the product's Shopify collection ID.

How to find a product collection ID in Shopify

1. In your Shopify Admin, go to Products > Collections. Click on the Collection you would like to discount in your reward

Shopify Admin interface showing navigation to Products > Collections, with a specific Collection selected for discount in a reward.

2. In the URL of your Collection, copy the number at the end of the URL

Shopify Admin interface displaying the URL of a Collection, with the number at the end of the URL highlighted for copying.

This is your Collection's unique ID code.

Create a percentage (%) off a product collection reward in Marsello

1. In your Marsello admin, go to Loyalty > Points program > Redeeming and click Add Reward

2. This will open a popup form where you can add the details of your reward. Please complete the following:

Discount Type: Click Percentage in the drop-down

Reward Title: Give your reward a title that lets your customers know which specific product is discounted

Marsello admin reward setup form showing the 'Reward Title' field, prompting users to enter a title that indicates the discounted product.

Points required to redeem: Set the number of points a customer needs to spend to redeem your reward

Marsello admin reward setup form displaying the 'Points Required to Redeem' field, where users can set the number of points needed for the reward.

Discount amount: Enter the % discount amount

Marsello admin reward setup form displaying the 'Discount Amount' field, where users can enter the percentage discount for the reward.

📝 Note: Repeat this process to include multiple collections.

Marsello admin reward setup form under 'Advanced Options,' showing the 'Applies to' section with the checkbox for 'Apply discount to specific products and/or collections' selected. The 'Collections' option is chosen from the drop-down menu, and specific collections are selected for the reward.

5. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.

How it works online - Your customers' experience

Your customers redeem their discount code at checkout as they normally would, however, if the order does not contain items from the collection(s), they'll get the message "Your cart does not meet the requirements for the discount code" and they won't be able to apply the discount until they add products from the specific collection(s).

Alt-text: "A Shopify checkout page showing a message that reads 'Your cart does not meet the requirements for the discount code,' indicating that the customer cannot apply the discount until items from the specified collection(s) are added to the cart.

📝 Note: It's important that the title and the terms of your reward make it clear what the collection is so that your customers understand how to redeem it.

Tips for Success

Get creative with your reward titles.
- Add personality and variety to make rewards more appealing and spark customer interest in redeeming them.
Offer multiple reward options.
- Create at least three rewards to motivate customers to earn more points. A reward "ladder" gives customers flexibility to choose what they want to work toward and encourages them to spend more to unlock higher-value rewards.
Educate your in-store team.
- Make sure staff are familiar with your loyalty rewards so they can promote them at checkout. This helps engage existing customers and encourages new customers to join your program.
Test and learn what works.
- Try offering different types and amounts of rewards to see what resonates most with your customers. Monitor which rewards get redeemed the most and adjust accordingly.
Include clear terms and conditions.
- Setting expectations helps ensure rewards are used fairly and as intended. Be transparent about how and when rewards can be redeemed to protect your store and enhance customer trust.

📝 Note: Marsello doesn't currently support Smart (Automated) Collections. If you are looking to create a collection that works in a similar fashion and syncs to Marsello, we recommend taking the following steps on your Shopify admin:

Go to Product > Collection > Create Collection
Set the Collection type to "Manual"
Continual updates of this collection from your Shopify app admin, will sync across to Marsello and update what collections the rewards can be applied to.