Creating a free shipping reward (online only)
Creating rewards is easy. There's no need to create discount codes – these are automatically generated when a customer spends their points to redeem the reward. Discount codes are unique and only work once.
✅ Reward type is available for Shopify eCommerce & BigCommerce integrations.
❌ Reward type is not available for POS integrations.
In this article:
- How to create a free shipping reward
- Tips for success
How to create a free shipping reward
1. In your Marsello admin, go to Loyalty > Rewards
2. Click Add Reward
3. Select Reward Type: click Free shipping (online only) in the drop-down
4. Reward Title: Give your reward a title that lets your customers know what the reward is
5. Points cost: Set the number of points a customer needs to spend to redeem your reward
6. Select Advanced Options. Under Terms, add any terms that you want your customers to abide by when using this reward
> Examples of terms to include with your loyalty rewards
7. Click Create
Your new reward will now show on the Rewards page of your loyalty program and is ready for your customers to spend points to redeem.
💡Pro Tip: it’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.
Tips for success
- Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.
- Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your members more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point cost rewards.
- In-store – Make sure your staff know what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.
- Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.
- It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.
Does the points cost get taken away from their balance when they redeem a reward?
Yes, as soon as a reward is redeemed, the customers' points balance is adjusted, removing the points cost, to prevent them from redeeming rewards they are not entitled to. This protects your store.
Why should I create rewards at different points costs?
A reward ladder entices your customers to earn points to spend on your rewards. It allows them to work towards a reward that is appealing to them and gives them the choice of the reward that they want the most. Loyalty programs with 3-5 rewards see greater success, in terms of customer engagement.
How do customers redeem rewards?
> How customers redeem rewards online with Shopify eCommerce
> How customers redeem rewards online with BigCommerce
What other types of rewards can I create?
You can read more about the 10 types of rewards and how to create them here
How does the reward ladder work?
A rewards ladder gives your customers more flexibility to choose which rewards they would like to earn points towards and redeem. Loyalty programs with 3 - 5 rewards show better results than those with 1 reward, i.e. their customers are more engaged with their loyalty programs, their reward redemption statistics are higher, and their member spend is greater. Read more about how your reward ladder works.
Can customers redeem more than one reward at a time?
Even if a customer has enough points to redeem multiple rewards, they can only use one reward discount code at checkout at a time. This is set by Shopify to prevent discount stacking.
Can a customer redeem their discount code more than once? No, discount codes are unique and only available for one-time use.
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