Creating a free shipping reward

Create a free shipping reward to help customers save money on their orders and encourage them to add more items to their cart.

Updated this week

✨ Free Shipping Reward - A free shipping reward will provide the customer with free shipping on their eCommerce order.


How to create a free shipping reward

Reward type is available for the following integrations:

  • eCommerce

    • Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, WooCommerce

1. In your Marsello admin, go to Loyalty > Points program > Redeeming points > Rewards and click Add Reward

2. This will open a popup form where you can add the details of your reward. Please complete the following:

  • Reward Type: click Free shipping (online only) in the drop-down

  • Reward Title: Give your reward a title that lets your customers know what the reward is

  • Points cost: Set the number of points a customer needs to spend to redeem your reward

3. Click Create. Your new reward will now show on the Rewards page of your loyalty program and is ready for your customers to spend points to redeem.

💡Pro Tip: it’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.

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Tips for success

  • Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.

  • Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your members more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point cost rewards.

  • In-store – Make sure your staff know what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.

  • Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.

  • It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.

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