Customize Your Google Review Request Automation

Customize your Google Review Request automation to better suit your store brand. Send as an SMS automation, an email automation, or both!

In this article:

• Customize your Google Review Request

Customize your Google Review Request

1. In your Marsello app admin, go to Google Reviews > Google Review Request and click on the edit link.
📝Note: Your Google Reviews Program must be enabled to access this automation for editing.

2. Select the edit automation button

3. Click on the pencil icon to edit the delay.

4. This will bring up a menu which will allow you to adjust the delay to a more suitable time for your brand.

5. Click on the pencil icon on the SMS step to edit the text of the message. This will bring up an SMS editor page where you can customize the message.

📝 Note: each step of the automation must include the {{google_review_url}} merge tag in it or the automation will fail to send. This is because the merge tag automatically links the customer to the correct Google Business page for the site that they purchased from (based on the mapping in settings).
📝 Note: SHAFT retailers will not be permitted to send SMS requests for Google Review. Please refer to this article on SMS compliance for more information.

💡 Tip: If you prefer not to include an SMS message in your automation, simply click on the trash can icon next to SMS. Removing the SMS step from the flow will not prevent the automation from sending emails to customers. 

6. Adjust the delay between the SMS step and the email step of the automation as necessary by clicking on the pencil icon next to the delay step.

7.  Click on the pencil icon on the email step to edit the text of the message. This will bring up an email editor page where you can customize the message.

📝 Note: each step of the automation must include the {{google_review_url}} merge tag in it or the automation will fail to send. This is because the merge tag automatically links the customer to the correct Google Business page for the site that they purchased from (based on the mapping in settings).

💡 Tip: If you prefer not to include an email message in your automation and would just prefer SMS, simply click on the trash can icon next to email message. Removing the email step from the flow will not prevent the automation from sending emails to customers. 

8. If you wish to add additional steps to the flow, simply click on the + icon in the location of the flow where you would like to add this step.
📝Note: The Google Review Request doesn't contain an exit condition to remove a customer from the flow. If a customer successfully leaves a review and the flow contains both an SMS and email step, the customer may receive a request to leave a review from each medium.