Cin7 Omni: Exclude (blacklist) customers from your loyalty program

Exclude (blacklist) customers from your loyalty program with Cin7 Omni

Blacklist customers to exclude certain customer groups such as staff, suppliers, and other types of customers from your loyalty program

March 14, 2026

By default, all customers are enrolled in your loyalty program.  However, you have the option to blacklist (exclude) specific customers. Blacklisting customers allows you to exclude particular customer groups such as employees, suppliers, and other types from your loyalty program.  

Exclude (blacklist) customers from loyalty in Cin7 Omni

Before you get started with blacklisting customers from loyalty

Here are some key details to note before getting started with blacklisting customers from your loyalty program:

• Marsello uses Cin7 Omni's Customer Group for Customer Blacklisting.

• Blacklisted customers are removed from loyalty only. Blacklisted customers are still eligible to receive email marketing. If you already have a customer group that you would like to exclude, please skip ahead to the next section.

Create a customer group to exclude in Cin7 Omni

1. In your Cin7 Omni admin, go to the CRM

2. Click on the Customer's Name that you want to exclude from your loyalty program

3. Under Classification, enter a name for the group you'd like to blacklist.

4. Click Save. Repeat this for all of the customers that you would like to exclude from your loyalty program.

How to exclude a customer group from loyalty

1. In your Marsello app admin, go to Settings > Loyalty > Points program

2. Under Cin7 Omni Order Rewarding, go to Exclude customers that are tagged with one of:

3. Click to open the drop-down, then click the Cin7 Omni Customer group and click Save

Now, customers in this Cin7 Omni customer group will be excluded from your loyalty program. They will not earn points when they make a purchase in-store.

📝 Note: If you want to add the customer back into your loyalty program in the future, just remove them from the customer group in Cin7 Omni.

How it works for excluded customers

If a blacklisted customer makes a purchase, the customer will not earn points for that order.

FAQs

Q. How do I add a customer back to my loyalty program?

A. In Cin7 Omni, remove the group from the customer's Classification field and save.

Q. Will excluded customers still get marketing emails?
A. Yes. Excluding a customer only stops them from earning loyalty points.