Marsello

Frequently asked questions around insights and ROI.

Marsello Insights common questions

Keep track of your loyalty and marketing metrics

RFM analysis – an industry renowned calculation based on purchase recency, frequency, and spend – to measure customer loyalty.

Track the performance of your marketing over time, measure key metrics like revenue generated, repeat purchase rate, average order value

Track your loyalty program marketing and feedback results over time, see metrics like reward redemption rate and customer satisfaction.

Track your email campaigns results over time, see metrics like overall delivery rate, open rate, revenue attributed and more.

Track your SMS marketing results over time, see metrics like delivery rate, click rate and revenue generated.

Track your marketing automation results over time, see metrics like overall delivery rate, open rate, revenue attributed and more.

Track your marketing results over time for each site, see metrics like new customer sign-ups, redemptions, customer satisfaction, and more.

ROI measures how much revenue your business has generated using Marsello over your total investment in Marsello.

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