This feature is currently in Closed Beta 👾
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Marsello Analystics dashboards help you gain insights into the performance of your marketing over time. The provided data presents the orders and revenue generated from Marsello features for the site(s) you have access to view.
🛍 Site Specific: All data included in these analytics dashboards only display the data related to the site(s) accessible to you.
Choose your Analytic display timeframe
By default, Analytics display your lifetime results on Marsello. You can view your insights during a specific timeframe by clicking on the date picker and then clicking Apply.
You can also choose the time period displayed on the insights graphs, i.e. daily, weekly, or monthly.
🤖 Data analytics: Your analytics are updated every 8 hours. Marsello analytics are calculated using data from after you've installed Marsello. The analytics page does not show historical data.
Marsello Performance Analytics explained
On the Marsello Performance Dashboard, you can track the sales generated from your Marsello marketing.
📝 Note: All of these statistics are measured against the selected timeframe and are displayed in your local currency. The $ sign is used as the symbol representing your local currency as a monetary value.
Result & Revenue Attribution Definitions
Total revenue generated by Marsello: Total orders and amount of revenue that is directly attributed to Marsello's features.
From email campaigns: Total order and amount of revenue that is directly attributed to email campaigns.
💰Email campaigns Attribution Definition: Any order that has been made within 10 days of the customer opening and/or clicking on the email campaign or any order that includes a discount code sent via the email campaign.
From automation: Total orders and amount of revenue that is directly attributed to automated emails.
💰Automation Attribution Definition: Any order that has been made within 10 days of the customer opening and/or clicking on the automated email or any order that includes a discount code sent via the automated email.
From loyalty program: Total amount of orders and revenue that is directly attributed to loyalty rewards and referral program.
💰 Loyalty program attribution definitions:
→ Loyalty Reward revenue: Any order that includes a loyalty reward discount code.
→ Referral Program revenue: Any orders that have been made by a successfully referred customer.
From SMS campaigns: Total amount of revenue that is directly attributed to SMS campaigns
💰 SMS campaigns attribution definition: Any order that has been made within 10 days of the customer receiving the SMS message.
📝 Note: Marsello only attributes discount codes that have been created by the Marsello platform, it does not include discount codes manually created in your POS and/or eCommerce platforms.
Key takeaways from graphs
Graph: Revenue generated by Marsello over time
This graph tracks the amount of revenue generated over time (daily, weekly or monthly)
This is a useful indicator of your all-round marketing success and highlights which features are generating the most revenue for your site(s).
Customers Analytics explained
The Customers dashboard shows customer growth and how your customers can interact with your site(s).
Statistic Definitions
📝 Note: All of these statistics are measured against the selected timeframe.
Customers: The total number of customers included in the database for the site(s) accessible to you. This is any customer who has purchased your site(s).
Email subscribers: Total customers who have provided a valid email address and have opted-in to marketing.
📝 Note: The customer's marketing opt-in status is across the entire business. If their marketing opt-in status is updated at any time, this will also be reflected under your site(s) reporting.
SMS subscribers: Total customers who have provided a valid email address and have opted-in to marketing.
📝 Note: The customer's SMS marketing opt-in status is across the entire business. If their SMS marketing opt-in status is updated at any time, this will also be reflected under your site(s) reporting.
Repeat purchase rate: The percentage of customers who made 2 or more orders at the site(s) accessible to you.
Average purchase frequency: The average number of orders a customer has made, for the site(s) accessible to you.
Average Purchase Value: The average value of each order made by your customers, for the site(s) accessible to you.
Average Purchase Cycle: The average number of days between a customer making one purchase and then their next purchase, for the site(s) accessible to you.
Customer lifetime value (CLV): The projected average worth of a customer to your store over the next 3 years, for the site(s) accessible to you.
This helps place a financial value on your customer relationships, i.e. the benefit of keeping an existing customer shopping.
🤖 CLV Calculation = Average order value x Average order frequency (the average number of orders per customer from the past year) x 3 years
The great news is Marsello calculates this for you. You can find the CLV of your customer database in your Marsello admin under Customers.
Key takeaways from graphs
Graph 1: New Customer revenue vs Repeat customer revenue
This graph tracks the total revenue that your site(s) has generated during the selected timeframe.
This is a useful indicator of which customer group (new vs. repeat) your revenue is coming from, and highlights which customer group generates the most revenue for your store.
📝 Note: This includes all orders placed at your site(s), not just those attributed to Marsello.
Graph 2: New Customers added over time
This graph tracks the number of new customers who have been added to your Marsello account during the selected timeframe.
This is a useful indicator of customer acquisition over time.
📝 Note: Customers are added to your Marsello account when they make a purchase at your site(s).
Order Attribution Table explained
Orders Generated By Marsello Table
This table tracks each order that has been generated by a Marsello feature and gives a reason for attribution during the selected timeframe for the site(s) accessible to you.
This table displays the following information: customer's name, order number, order total, order date, attributable feature, and attributed reason(s).
📝 Note: Multiple Marsello features can be attributed to a single order, however, the revenue generated from that order is only counted towards the last feature that the customer engages with before completing the order (i.e. last touch attribution). This is identified by the Attribution Rank. 1 equals the last touch, 2 equals the second to last touch, etc.
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