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Customize Your Google Review Request Automation
Customize Your Google Review Request Automation

Customize your Google Review Request automation to better suit your store brand. Send as a SMS automation, email automation, or both!

Updated over a week ago

Customize your Google Review Request

1. In your Marsello app admin, go to Google Reviews > Google Review Request and click on the edit link.

πŸ“Note: Your Google Reviews Program must be enabled to access this automation for editing.

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2. Click Edit Automation.

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3. Click on the pencil icon to edit the delay of your first step.

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4. This will bring up a menu that will allow you to adjust the delay to a more suitable time.

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5. Click on the pencil icon on the SMS step to edit the text of the message. This will bring up an SMS editor page where you can customize the message.

πŸ“ Note: By default, this first step in this automation is set to SMS by default. Steps to remove this step (if preferred) are also included in this guide.

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πŸ“ Note: Each step of the automation must include the ##{{google_review_url}} merge tag in it or the automation will fail to send. This is because the merge tag automatically links the customer to the correct Google Business page for the site that they purchased from (based on the mapping in settings).

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πŸ“ Note: SHAFT retailers will not be permitted to send SMS requests for Google Review. Please refer to this article on SMS compliance for more information.

πŸ’‘ Tip: If you prefer not to include an SMS message in your automation, simply click on the three-dot menu icon next to SMS to open drop-down menu and then click Delete. Removing the SMS step from the flow will not prevent the automation from sending emails to customers.

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6. Adjust the delay between the SMS step and the email step of the automation as necessary by clicking on the pencil icon next to the delay step.

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7. Click on the pencil icon on the email step to edit the text of the message. This will bring up an email editor page where you can customize the message.

πŸ“ Note: each step of the automation must include the ##{{google_review_url}} merge tag in it or the automation will fail to send. This is because the merge tag automatically links the customer to the correct Google Business page for the site that they purchased from (based on the mapping in settings).

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πŸ’‘ Tip: If you prefer not to include an email message in your automation and would just prefer SMS, simply click on the trash can icon next to the email message. Removing the email step from the flow will not prevent the automation from sending emails to customers.

8. If you wish to add additional steps to the flow, simply click on the + icon in the location of the flow where you would like to add this step.

πŸ“Note: The Google Review Request doesn't contain an exit condition to remove a customer from the flow. If a customer successfully leaves a review and the flow contains both an SMS and email step, the customer may receive a request to leave a review from each medium.


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