For Shopify merchants
👾 Customer blacklisting through integration-created tags is in Closed Beta. 👾
If you are interested in using this feature, please contact our support team.
Blacklisting allows you to control who can earn loyalty points and which products qualify for rewards in your Marsello loyalty program. You can exclude specific customer groups (e.g., staff or suppliers) you don’t want contributing to point earnings.
By default, all customers and all products are eligible to earn points. This guide explains how to blacklist customers, product tags, and product collections using Shopify and Marsello.
How do I exclude (blacklist) customers from loyalty in Shopify?
🏷️ Customer blacklisting is available on all Marsello pricing plans.
⚠️ Important: Read before blacklisting customers for loyalty.
By default, all customers are eligible to earn loyalty points.
Customer blacklisting in Marsello is managed using Shopify Customer Tags.
When a customer is blacklisted, they are excluded from loyalty rewards only—they will still receive email marketing.
If you already have an existing customer tag you want to exclude, you can skip ahead to the next section.loyalty,
Create a customer group in Shopify
1. In your Shopify admin, go to Customers
2. Under All Customers, select the customer(s) you would like to exclude
3. Scroll to the bottom of your customer list and click on the three dots next to Bulk Edit
4. Click Add Tags
4. Name your tag, e.g. Loyalty Blacklist - Staff, then click Save
Your customer tag will now be created in your Shopify account.
📖 Learn more: Customer tagging in Shopify
How to exclude a customer tag from loyalty
1. In your Marsello app admin, go to Settings > Loyalty > Points Program
2. Under Order Rewarding, go to Exclude customers that are tagged with one of:
3. Click to open the drop-down, then click the Shopify Customer tag
4. Click Save. Now, customers in this Shopify customer group will be excluded from your loyalty program. They will not earn points when they make a purchase.
📝 Note: If you want to add the customer back into your loyalty program in the future, just remove the Shopify tag from the customer in Shopify.
How it works – Your customers' experience
If a blacklisted customer makes a purchase, the customer will not earn points for that order.
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