One of the most effective strategies to capture and keep your customers' attention is through personalized and entertaining email campaign content. Unfortunately, creating unique content can be tedious, and also take a lot of time. AI can help to create unique content for your email campaigns in a variety of ways from generating headings to button names and images.
Using AI to generate headings in email campaigns and automation
1. From your Marsello app admin, open the email campaign or automated email template you wish to use AI-suggested headings for.
2. Drag and drop a container block into the desired position of your email campaign.
3. Double-click into the container block and select Add content and select a heading block.
4. Double-click into the header block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Smart Headings.
5. Click on the green See the magic box.
6. Type in a few keywords around the topic you are thinking to use for a heading. Select the Get Suggestions button when done.
7. This will pull up a few suggestions of headings you can use for your email campaign.
💡Tip: You also have the ability to adjust the tone of these suggestions as well to better suit your brand.
8. Click on the suggestion that best suits your campaign and this will automatically update your heading in your content block.
📝 Note: To add in any further button customizations such as a specific URL or button color, please double-click into the button block and use the editor form to make those adjustments.
Using AI to generate button names in email campaigns and automation
1. From your Marsello app admin open the email campaign you wish to use AI-suggested headings for.
2. Drag and drop a button content block into the desired position of your email campaign.
3. Double-click into the header block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Smart Headings.
4. Click on the green See the Magic box.
5. Type in a few keywords around the topic you are thinking to use for button text. Select the Get Suggestions button when done.
6. This will pull up a few suggestions of button text you can use for your email.
📝 Note: You'll have the ability to adjust the tone of these suggestions as well to better suit your brand.
7. Click on the suggestion that best suits your campaign and this will automatically update the text in your button block.
Using AI to generate images for email campaigns and automation
1. From your Marsello app admin open the email campaign you wish to use AI-suggested images for.
2. Drag and drop a container block into the desired position of your email campaign.
3. Double-click into the container block and select Add content.
4. Double-click into the image block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Smart Headings.
5. Double-click into the content block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Magic Image.
6. Click on the green Generate Images button.
7. Type in a few keywords around the topic you are thinking of using for images. Select the Generate Images button when done. This will pull up a few popups to narrow down the images you may like to use for your email campaign.
8. Click on the image you wish to use to add it to your email template.
📝 Note: To add in any further image customizations such as a specific URL or alternative text, please double-click into the image block and use the editor form to make those adjustments.
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