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Enhancing Email Campaigns with Marsello's AI Suggestions

Leverage AI to create engaging and innovative content for your email campaigns!

Updated over a week ago

Personalized and engaging email content is key to capturing and retaining customer attention. However, creating unique content can be time-consuming and tedious. AI can streamline this process by generating everything from subject lines to button names and images, making it easier to create standout email campaigns.


Generating engaging headings for email campaigns with AI

1. From your Marsello app admin, open the email campaign or automated email template you wish to use AI-suggested headings for.
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2. Drag and drop a container block into the desired position of your email campaign.

Screenshot showing the Marsello admin interface with an email campaign or automated email template open, and a container block being dragged into the desired position within the email template.

3. Double-click into the container block and select Add content and select a heading block.

Screenshot showing a container block in the Marsello email editor, with the "Add Content" option selected and the Heading block being chosen.

4. Double-click into the header block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Smart Headings.
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5. Click on the green See the magic box.

Screenshot showing a header block in the Marsello email editor with the content block editor open, displaying the Smart Headings field and the "See the magic" button highlighted.

6. Type in a few keywords around the topic you are thinking to use for a heading. Select the Get Suggestions button when done.

Screenshot showing the Smart Headings section in the Marsello email editor with a field for entering keywords and the "Get Suggestions" button highlighted.

7. This will pull up a few suggestions of headings you can use for your email campaign.

Screenshot showing a list of AI-generated heading suggestions in the Marsello email editor after clicking the "Get Suggestions" button.

πŸ’‘Tip: You also have the ability to adjust the tone of these suggestions as well to better suit your brand.

Screenshot showing the option to adjust the tone of AI-generated heading suggestions in the Marsello email editor, with tone adjustment settings visible.

8. Click on the suggestion that best suits your campaign and this will automatically update your heading in your content block.

πŸ“ Note: To add in any further button customizations such as a specific URL or button color, please double-click into the button block and use the editor form to make those adjustments.


Creating effective button names for email campaigns with AI

1. From your Marsello app admin open the email campaign you wish to use AI-suggested headings for.
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2. Drag and drop a button content block into the desired position of your email campaign.

Screenshot showing the Marsello app admin with an email campaign open, and a button content block being dragged into the desired position within the email template.

3. Double-click into the header block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Smart Headings.
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4. Click on the green See the Magic box.

Screenshot showing the header block in the Marsello email editor, with the content block editor open and the "See the Magic" button highlighted under the Smart Headings section.

5. Type in a few keywords around the topic you are thinking to use for button text. Select the Get Suggestions button when done.

Screenshot showing the field for entering keywords in the Marsello email editor's button content block, with the "Get Suggestions" button highlighted.

6. This will pull up a few suggestions of button text you can use for your email.

 Screenshot showing a list of AI-generated button text suggestions in the Marsello email editor after clicking the "Get Suggestions" button.

πŸ“ Note: You'll have the ability to adjust the tone of these suggestions as well to better suit your brand.

Screenshot showing the option to adjust the tone of AI-generated button text suggestions in the Marsello email editor, with tone adjustment settings visible.

7. Click on the suggestion that best suits your campaign and this will automatically update the text in your button block.

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Generating Eye-Catching Images for Email Campaigns with AI

1. From your Marsello app admin open the email campaign you wish to use AI-suggested images for.
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2. Drag and drop a container block into the desired position of your email campaign.

Screenshot showing the Marsello app admin with an email campaign open, and a container block being dragged into the desired position within the email template.

3. Double-click into the container block and select Add content.

Screenshot showing a container block selected in the Marsello email editor, with the "Add Content" option visible for adding elements to the block.

4. Double-click into the image block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Smart Headings.

Screenshot showing an image block selected in the Marsello email editor, with the content block editor open and the Smart Headings field visible.

5. Double-click into the content block you have just dragged and dropped. This will open up the content block editor. Here you should see a field for Magic Image.


6. Click on the green Generate Images button.

Screenshot showing a content block selected in the Marsello email editor, with the content block editor open and the "Generate Images" button highlighted under the Magic Image section.

7. Type in a few keywords around the topic you are thinking of using for images. Select the Generate Images button when done. This will pull up a few popups to narrow down the images you may like to use for your email campaign.

8. Click on the image you wish to use to add it to your email template.

πŸ“ Note: To add in any further image customizations such as a specific URL or alternative text, please double-click into the image block and use the editor form to make those adjustments.


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