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Creating a Loyalty Program information page
Creating a Loyalty Program information page

Add an information page to your website that lets customers learn more about your loyalty program.

Updated over a week ago

Adding a loyalty program info page to your website can be an easy way for your customers to find out how they can join your loyalty program, earn points, redeem rewards, and more.

Simply use this loyalty program explainer template to help explain your loyalty program to your customers. Add your loyalty program details, use your unique loyalty program link and add your creative stamp on your loyalty program info page.


Creating a Loyalty Program information page overview

  • create a website page in your eCommerce store admin

  • use Marsello's loyalty program explainer template as a guide for explaining your program to your customers.

Marsello's loyalty program explainer template

โš ๏ธ Important: Please update the information [in brackets] with your store's information.

Here at [Company Name], we have created our loyalty program with exciting and exclusive rewards to say 'thank you' to our amazing customers.

Ways to earn loyalty points

Earn 1 Point for every $1 you spend online [and in-store] to unlock exciting rewards.

[Refer a friend: [50] points]

[Like us on Facebook: [15] points]

And more!

Our Rewards

[Reward Title 1] - [100] Points To Unlock
Spend [$100] to earn [100] loyalty points and get [Reward Title 1]

[Reward Title 2] - [200] Points To Unlock
Spend [$200] to earn [200] loyalty points and get [Reward Title 2]

[Reward Title 3] - [300] Points To Unlock
Spend [$300] to earn [300] loyalty points and get [Reward Title 3]

Terms and Conditions

[Company Name] reserves the right to modify or cancel coupons at any time.

Coupons can only be redeemed once.

If you redeem your coupon online for a purchase less than the full value of the coupon, the balance of the coupon is not redeemable on another purchase.

If you return any of the items purchased with a coupon, the coupon discount or value may be subtracted from the return credit.

[Add any other terms here]

๐Ÿ’กPro Tip: Add a call-to-action button to your explainer page to encourage customers to join your loyalty program. (To create an HTML button, you can use a free tool like Da Button Factory)

You will also need to create a loyalty program link for this button. To create:
1. Go to your online store's homepage and add /?loyal to the end of the URL


2. Press Enter to open your loyalty widget on your online store.
3. Copy your loyalty program link

You can now use this loyalty program link for the button on your loyalty explainer page.


Q. How Do I Join [Company Name] Rewards Program?

A. Create a [Company Name] customer account and you will automatically become part of our program. Or you can join by using our loyalty program widget 'Check Rewards' on the bottom of your screen.

Q. How do I earn loyalty points?

A. Earn 1 point for every $1 you spend [online or in-store]*. Each time you spend, you will receive an email with your updated loyalty points balance. There are also plenty of other ways to earn loyalty points under the Earn tab of your loyalty profile, including [following us on Instagram and referring friends]. Use your loyalty points to redeem rewards, or save them up to unlock even more exciting rewards.

*[Add any terms and conditions here. For example 'Excluding sale items, any shipping fees, taxes and discounts applied'].

Q. How do I check my loyalty points balance and redeem rewards?

A. You can check your balance and rewards anytime by clicking 'Check Rewards' on our website. Each time you shop online, you will receive an email with your updated loyalty points balance. From here, you can click through to your loyalty profile, where you can redeem rewards.

Q. How do I use my rewards?

โ€‹A. When you have enough points to unlock a reward, you'll be able to redeem it for a unique reward coupon. You can use your reward coupon during checkout. Just copy and paste your unique code into the Discount bar and click 'Apply'. Note, you can only use one coupon code per order. [Or if you would like to use your reward in-store, just let one of our staff know at the counter].

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