Loyalty rewards are a great way to get customers back in store. Here are Marsello's recommendations to keep your loyalty program engaging.
Tip 1: Get creative with your rewards titles
Add variety to your reward titles to create interest in redeeming your rewards. For example:
Tip 2: Use the '10% of dollar spend' rule
When choosing your points to redeem the amount, it is recommended that you use the '10% of dollar spend' rule, e.g. your reward discount amount is 10% of the spend required to earn this number of points.
Examples of the 10% of dollar spend rule
If every dollar spent earns 1 loyalty point
$5 off – 50 points
$25 off your next purchase – 250 points
50% off 🎉 – 500 points
If every dollar spent earns 2 loyalty points
$5 off – 100 points
$25 off your next purchase – 500 points
50% off 🎉 – 1000 points
Tip 3: Add terms and conditions to your rewards
When creating loyalty rewards, it’s important to be sure you also include the relevant terms and conditions. Whether it's to encourage fair use or protect your store, outlining exactly how and when your rewards can be redeemed to ensure that your rewards are used as you intend them to be used.
Example terms and conditions
Not available in conjunction with any other offer
In-store only
Online only
📖Learn more: How to add terms to your loyalty rewards
Tip 4: Create a rewards ladder
Create three or more rewards to encourage customers to earn more and more points to spend on your rewards. A rewards ladder gives your customers more flexibility to choose which rewards they would like to earn points toward and redeem. Loyalty programs with 3 - 5 rewards show better results than those with 1 reward, e.g. their customers are more engaged with their loyalty programs, their reward redemption statistics are higher, and their average spend is greater.
You can also check out our Success Stories for some more great ideas!
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