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Add a rewards ladder to your loyalty program
Add a rewards ladder to your loyalty program

Encourage customers to come back in-store to spend their loyalty points or save them toward a reward at a higher points cost.

Updated over a week ago

What is a rewards ladder?

An attractive rewards ladder is one of the best ways to bring customers into your loyalty program. With a rewards ladder, customers can shop and accumulate loyalty points that can then be used for rewards immediately or save their points up for a larger reward that requires a higher points cost.

Example of a rewards ladder

In this example, the customer's points balance is currently at 100 points.

  • If the customer claims the Free shipping reward, they will have 50 points left over.

  • If the customer chooses, not the claim the Free shipping reward, they can instead claim the 5% off reward. This will reduce their points balance to 0.


Ensure you make your rewards more enticing the higher the point cost. Higher-level rewards are a great goal for your customers to work towards, and they're more likely to be spending on your store, sharing on social media, and referring their friends to earn those points! You can read more about the 10 types of rewards and how to create them here.



Q. How do I create rewards?

A. Creating rewards is easy. There's no need to create discount codes - these are automatically generated when a customer spends their points to redeem the reward. Discount codes are unique and only work once. You can read more about the types of rewards and how to create them here.

Q. Does the points cost get taken away from their balance when they redeem a reward?

A. Yes, as soon as a reward is redeemed, the customer's points balance is adjusted, removing the points cost, to prevent them from redeeming rewards they are not entitled to. This protects your store.

Q. Can customers redeem more than one reward at a time?

A. Even if a customer has enough points to redeem multiple rewards, they can only use one reward discount code at the checkout per transaction. This is set by Shopify to prevent discount stacking.

However, Marsello is in closed-beta of a discount stacking feature for Shopify merchants. If this is a feature you are interested in trialing, please reach out to our support team and let them know of your interest.

Q. Can a customer redeem their discount code more than once?

A. No, all discount codes are unique and only available for one-time use.

Q. Why should I create rewards at different points cost?

A. A reward ladder entices your customers to earn points to spend on your rewards. It allows them to work towards a reward that is appealing to them and gives them the choice of the reward that they want the most. Loyalty programs with 3-5 rewards see greater success, in terms of customer engagement.

Q. How do customers redeem rewards?

Q. How many points should my rewards cost?

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