Before you get started
Here are some key details to note about video guidelines per social platform. Please keep these in mind when creating your video content:
Instagram
Length: 3 to 60 seconds
Frame Rate: 23 to 60 fps
Aspect Ratio: 1.91:1 to 4:5
Size: 100mb
Formats: MP4 and MOV
Facebook
Length: 1 second to 40 minutes
Aspect Ratio: 16:9 to 9:16
Size: 3gb
Formats: MP4, MOV, and AVI
TikTok
Length: 3 to 60 seconds
Video Resolution: 540p
Size: 50mb
Formats: MP4 and MOV
Schedule a video post through Marsello
1. In your Marsello app admin, drag and drop your video from your social post library onto your social posts calendar
2. Crop and trim the video (if needed)
3. Add a caption and adjust the scheduled date and time (if needed)
💡Tip: For Instagram, you can also:
Select Auto Publish or Notification
Add a First Comment (Auto Publish only)
Add a Location (Auto Publish only)
4. Click Save
Track the performance of your social post
1. To gain insights on how your social posts are performing, go to Marketing > Social media> Posts
2. Click on the post you would like to view the insights for to open the preview page
3. At the top of the page, you will see the post's insights including:
The total revenue generated by this social post (if using a discount code), and how many sales are attributed
The number of customers that have entered
The number of customers currently in the flow
The number of customers that have exited the flow
📝 Note: When a customer has viewed/or interacted with a social post from Marsello, then makes a purchase, that sale is attributed to the social post and will be represented in the posts' revenue. Marsello's sales tracking window is customizable, however, it is recommended to keep this at 24 hours.
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