Most social networks have rules around what content is allowed to be posted and how frequently posts can be made. Breaking these rules can result in your social account being locked, suspended, or even shadow-banned.
Verification System
Every post sent through Marsello will go through a verification check via Ayrshare to minimize the risk of being rejected by social networks. This helps keep your social account in good standing with the networks.
📝 Note: Ayrshare is an API tool that allows Marsello merchants to easily and seamlessly connect social media platforms to Marsello.
The following are some of the checks performed:
Limit the number of repeat mentions. We recommend to not mention the same handle more than once a week. Your own handle is always allowed. We also will limit the number of mentions per day to stay in compliance with the social networks' policies.
Prevent duplicate and similar posts. Please see below.
Spam detector to help prevent the social networks from marking your account as spam.
Remove banned Instagram hashtag and hashtag count complies with guidelines.
Verify images and videos are valid and comply with network requirements.
Check for URLs that go against the social networks' policies, such as adult content.
Duplicate and Similar Posts
Cross-posting is sharing the exact same post across different social media networks, or on the same account multiple times. It is not recommended.
Your audience doesn't like the same story over and over again, and neither do the social networks. Social networks frown on duplicate and similar posts. These posts get poor visibility and engagement, and sometimes the networks suspend or ban accounts with too many duplicate or similar posts. Twitter, for example, specifically does not allow duplicate content posted across multiple Twitter handles. Violation of this rule will lead to a suspended account.
Ayrshare prevents duplicate and similar posts from being scheduled within 3 days of each other based on Dice's Co-Efficient.
Mentions
Only contact users who have clearly indicated a desire to be contacted by you. For example, if a user has directly mentioned your account or your brand name, that’s a good sign that they’re interested in receiving a response from you. Bulk or automated unsolicited mentions in response to generic or broad discussions of a topic or industry are prohibited. In the absence of other interactions, following your account does not constitute an intent to be automatically contacted by you.
Recommended Posting limits
We recommend limiting the number of posts within a given time period to maximize views and engagement. Some social networks have hard limits. For example, Instagram only allows 25 posts per account during a rolling 24-hour period and LinkedIn only allows 150 posts per account every 24 hours.
Ayrshare will ensure that the hard limits set by the networks are abided by.
Each social network has recommendations on daily post limits. Going over these limits typically decreases views and engagement. For example, Facebook recommends no more than 5 daily posts, and over 25 posts will negatively impact engagement. Currently, the Social platforms available through Marsello are Facebook, Instagram, and TikTok.
The following are the recommended social posting limits:
All posts are subject to Ayrshare's fair use policy to prevent abuse of the social networks' services.
Banned Hashtags
Banned Instagram hashtags are automatically removed from posts. Some examples include:
'#abdl', '#addmysc', '#adulting',
'#alone', '#always', '#armparty',
'#asiangirl', '#ass', '#assday',
'#assworship', '#beautyblogger', '#besties',
'#bikinibody', '#boho', '#brain',
'#costumes', '#curvygirls', '#date',
'#dating', '#desk', '#direct',
'#dm', '#edm', '#eggplant',
'#elevator', '#girlsonly',
'#gloves', '#graffitiigers', '#happythanksgiving',
'#hardworkpaysoff', '#hawks', '#hotweather',
'#humpday', '#hustler', '#ice',
'#ilovemyinstagram', '#instababy', '#instasport',
'#iphonegraphy', '#italiano', '#kansas',
'#kickoff', '#killingit', '#kissing',
'#lean', '#leaves', '#loseweight',
'#lulu', '#master', '#mileycyrus',
'#milf', '#mirrorphoto', '#models',
'#mustfollow', '#nasty', '#newyearsday',
'#nude', '#nudism', '#nudity',
'#overnight', '#orderweedonline', '#parties',
'#petite', '#pornfood', '#prettygirl',
'#pushups', '#rate', '#ravens',
'#saltwater', '#samelove', '#selfharm',
'#sexy', '#single', '#singlelife',
'#skateboarding', '#skype', '#snap',
'#snapchat', '#snowstorm', '#sopretty',
'#stranger', '#streetphoto', '#sunbathing',
'#swole', '#shower', '#shit',
'#tag4like', '#tagsforlikes', '#tanlines',
'#thighs', '#todayimwearing', '#teens',
'#teen', '#thought', '#undies',
'#valentinesday', '#workflow', '#wtf',
'#xanax', 'youngmodel'
Tips for Success
Be sure to limit the number of post within a given time period. For example, Instagram only allows 25 posts per account during a rolling 24-hour period.
Check images for content deemed inappropriate by the social networks, such as adult content or extreme violence.
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