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How do customers earn points for social media actions?

Award points for customers who follow or share on Facebook, Instagram, and Twitter.

Updated this week

🏷️Available on all Marsello pricing plans.

Grow your social media following by awarding loyalty points when customers like or follow your business’ Facebook, Twitter, and Instagram profiles.

Boost your social media following by awarding loyalty points when customers like or follow your business on Facebook, Twitter, and Instagram.

How do I set the points for liking or following on social media?

Following on Instagram

1. In your Marsello admin, go to Loyalty > Points program > Earning


2. Under Following on Instagram, click Edit

In your Marsello admin, go to Loyalty > Rewards Program > Earning. Under 'Following on Instagram,' click Edit.

3. Under How many points should your customers earn when they follow you on Instagram? enter your loyalty points amount, based on how much you value this action

Under 'How many points should be given?', enter the loyalty points amount based on the value you assign to this action.

💡Pro Tip: If you have a particular social media channel that you want to grow, set a higher points reward to encourage members to follow that one.

4. Enter your Instagram Username

Enter your Instagram username. Click save changes.

5. Click Save changes

6. Back in the main earning points menu, toggle the on/off button for the Following on Instagram feature to ON

Back in the main earning points menu, toggle the on/off button for the Earn points for Following on Instagram feature to on.

Sharing on Facebook

1. In your Marsello admin, go to Loyalty > Points program > Earning

2. Under Sharing on Facebook, click Edit

In your Marsello admin, go to Loyalty > Points Program > Earning. Under 'Sharing page on Facebook,' click Edit.

💡 Pro Tip: If Facebook is the social media channel that you most want to grow, set a slightly higher earn points amount to encourage members to follow that social media page.

3. Under How many points should your customers earn when they successfully share your store on Facebook? enter your loyalty points amount, based on how much you value this action

Under 'How many points should be given?', enter the loyalty points amount based on the value you place on this action.

4. Enter your Facebook page URL

Enter your Facebook page URL. Click save.

5. Click Save changes

6. Back in the main earning points menu, toggle the on/off button for the Sharing on Facebook feature to ON

Back in the main earning points menu, toggle the on/off button for the Earn points for liking on Facebook feature to ON.

Sharing on Twitter

1. In your Marsello admin, go to Loyalty > Points program > Earning

2. Under Following on Twitter, click Edit

In your Marsello admin, go to Loyalty > Points Program > Earning. Under 'Following on Twitter,' click Edit.

3. Under How many points should your customers earn when they follow you on Twitter? enter your loyalty points amount, based on how much you value this action

Under How many points should be given? enter your loyalty points amount, based on how much you value this action.

💡Pro Tip: If Twitter is the social media channel that you most want to grow, set a slightly higher earn points amount to encourage members to follow that social media page.

4. Enter your Twitter Username

 Enter your Twitter Username. Click save changes

5. Click Save changes

6. Back in the main earning points menu, toggle the on/off button for the Following on Twitter feature to ON.

 Back in the main earning points menu, toggle the on/off button for the Earn points for Sharing on Twitter feature to on.

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How does it work for my customers?

On the customer’s loyalty profile, under the Earn tab, they will see the ability to click through to earn points for following or sharing on social media.

On the customer's loyalty profile, under the Earn Tab, they can click to earn points for following or sharing on social media.

Once the customer has followed or shared your store via the customer portal, they’ll receive their points straight away.

⚠️ Important: As of now, Facebook, Twitter, and Instagram do not permit third-party programs to gather information from their websites. This means that points can only be awarded based on the intention of the customer. Specifically, customers can earn points for liking or following a social profile, but only once. Once this action is completed, the option to earn points through liking or following will be marked as completed on their loyalty profile.

📝Note: If you have the Points Earned automation turned on, your customer will automatically be notified by email. This automation will let them know how many loyalty points they have earned, their new loyalty points balance, and how many points away they are from their next reward.


How do I track the performance of social media earn options?

Once you've set up how many points your customers earn for liking, following or sharing your store, you can track the progress. Here's how:


1. In your Marsello app admin go to Loyalty > Points program > Earning and click on the arrow beside the Edit button of the earning points option. Click View reporting.

This will open the insight page. Here you can see:

  • Customers who completed this action

  • The amount of points they've earned

  • The date they completed the action


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