🏷️ Digital pass points update notifications are
available on all Marsello pricing plans.
For Apple Wallet and Google Wallet
👾 This feature is currently in Closed Beta 👾
If you'd like to join the beta, please contact our support team.
Send points update notifications to a member’s phone when their loyalty points balance changes. These messages help keep members engaged with your loyalty program and encourage repeat purchases. Notifications are sent when points are earned, spent, or manually adjusted.
These messages can help:
Increase loyalty program engagement. Notifications ensure customers actually see and feel the value of your program.
Turn attention into action. Seeing points balance prompts customers to check rewards or redeem.
Before you get started
To use digital pass notifications, you must:
Enable the Customer Portal.
Allow customers to add a digital pass.
📝 Note: Digital passes are automatically available when the Customer Portal is published.
To confirm digital passes are enabled:
Open Content
Select Digital membership card
Turn the Use digital membership card toggle ON
To customize your digital pass:
Customize your digital pass
Click Save changes
How do I turn on points update notifications?
Follow these required steps to send points update notifications for your digital loyalty passes.
1. Go to Loyalty > Digital pass notifications
2. Toggle ON Points update notifications
Your digital pass points update notifications are now active.
How do I customize push notification messaging?
You can edit the message customers receive when their points balance changes.
⚠️ Important: Digital pass notifications must be transactional, and points update notifications must relate to points balance changes only.
Marsello reviews all notification messages. Messages that do not follow the rules will be disabled. Make sure your message follows these guidelines.
✅ Allowed examples
Hi {{first_name}}, Your new {{points_label}} balance is {{points_balance}}
Loyalty points update: {{points_balance}} {{points_label}} available
Heads up — your points balance is now {{points_balance}} {{points_label}}
🚫 Not allowed
Discounts
Sales announcements
Product promotions
Examples to avoid
“20% off this weekend — shop now!”
“Come back and earn double points today!”
“Don’t miss our new arrivals.”
Only send notifications related to a customer’s points balance change.
Edit your notification
1. Click Edit notification.
2. Enter a points update notification message.
Points balance updates include points earned, points spent, and manual adjustments. Make sure your message works for any type of points balance change.
Messages can be up to 100 characters.
Messages should only contain text. Links are not supported, since tapping the notification takes users directly to their digital pass.
💡Tip: You can customize your push notification by adding merge tags and emoji characters.
Customize your points update notification by adding merge tags
Upon entering the details of your notification message, you may choose to add a merge tag to auto-include information such as the customer's first name, last name, points balance, points label, VIP tier and/or loyalty program name. To include this information, select the merge tag drop-down menu.
Customize your points update notification by adding emoji characters
Customize your notification message further by including emojis. To open the emoji keyboard select the happy face icon.
📝 Note:
Emoji characters normally take up more character space than 1 normal character.
3. Click Save. Marsello Support will review your message for compliance.
Your customers will now receive the message to their lock screen when their points balance changes.
Your customers’ experience
Once push notifications are turned on, members will see updates directly on their lock screen through their digital pass when their points balance changes.
How will points update notifications appear to my customers?
Notifications use your digital pass branding, which can be customized in Customer Experience > Digital Pass.
Who will receive points update notifications?
Notifications are sent through Apple Wallet or Google Wallet. When a member adds your digital loyalty pass to their Digital Wallet, this is considered member-initiated opt-in.
For a customer to receive a points update notification:
✅Member has your digital loyalty pass added to their wallet.
✅Member allows digital wallet notifications, which can be managed at any time in their digital wallet settings.
✅Member's points balance updates.