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How do I award loyalty points for in-store purchases using Heartland Retail POS?

Earn loyalty points in Heartland Retail POS by adding the customer to the sale. Points apply automatically when the sale is completed.

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Award loyalty points for in-store purchases

For customers to earn loyalty points for their purchase, simply add the customer to the sale in Heartland Retail POS
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1. Add the customer's products that they want to buy to the sale


2. Click Add customer

Instructions to earn loyalty points: add the customer's products to the sale in Heartland Retail POS, then click 'Add customer' to associate the customer with the sale.

3. Add your customer to the sale by searching for them by name or email address

4. Click the Customer's ID to add them to the current sale

Search for a customer by name or email address and click the customer's ID to add them to the current sale.

πŸ“ Note: If the customer is not part of your database yet, tap + Add a new customer to create their customer profile. Follow these steps.

5. Complete the sale. When the sales is complete, the customer will automatically receive their loyalty points.


Your customers' experience

New Customers

When you complete the sale, the customer is added to your loyalty program and Marsello customer database. Along with their purchase, they automatically earn loyalty points, and if you have the "Earned Points" email notification enabled, they will receive an email notifying them about the points they've earned, their updated loyalty points balance, and the number of points required to reach their next reward.

Plus, if the customer accepts marketing, they become eligible to receive your upcoming marketing campaigns and automation, providing a better engagement experience.
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Existing Customers

When you complete the sale, they automatically earn loyalty points, and if you have the "Earned Points" the "Earned Points Email" feature turned on, they will automatically receive an email notifying them of the points they've earned for their recent purchase and the number of points required to reach their next reward.

Encouraging your staff to prompt customers to use their rewards at the point of sale creates a positive and delightful experience for customers, leaving them pleasantly surprised and fostering stronger customer loyalty.

Points earned email example

Explanation that upon completing the sale, customers automatically earn loyalty points and receive an email notification if 'Earned Points Email' is enabled. Encourages staff to remind customers to use their rewards at checkout to enhance customer experience and loyalty.

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