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What are the Marsello pricing plans?

Marsello pricing plans and add-ons explained to help you choose the right plan for your business.

Updated this week

For merchants billed directly through Marsello or Shopify

⚠️ Important: If you're using Lightspeed Loyalty & Marketing, your billing is included in your Lightspeed subscription. For any billing inquiries, please reach out directly to the team at Lightspeed.

This article provides quick resources to answer your billing questions. For further help, our support team is always ready to assist.


Which Marsello plan is right for my business?

Marsello offers three tailored plans—Loyalty Launch, Loyalty Accelerate, and Enterprise—designed to engage customers and drive sales at every stage.

Loyalty Launch

Loyalty Accelerate

Enterprise

From $60 USD/month/site

from $120 USD/month/site

Everything you need to launch your fully branded loyalty program—made simple.

Advanced loyalty features to engage your customers more deeply and drive lasting impact.

Tailor your loyalty program and marketing to more complex business needs.

Includes:

  • Works with POS & eCommerce

Base price includes:

  • 1 site/connection.

  • Each additional site is $60/month USD.

  • Points-based loyalty program

  • Rewards program

  • Customer referrals (Basic)

  • Branded customer portal

  • Apple & Google Wallet

  • Loyalty automations (Basic)

  • RFM segmentation

  • Customer feedback surveys

  • Analytics & reporting

Includes:

Everything in Loyalty Launch plus:

  • VIP tiers

  • Advanced reward conditions

  • Custom earn options

  • Points promotions

  • Custom segmentation

  • Product & collection sync

  • API access

  • User permissions

  • Loyalty-enhancing integrations

Includes:

Everything in Loyalty Launch and Accelerate plus:

  • Unlimited order volume

  • Custom sites and database size

  • Tailored onboarding

  • Complimentary Premium Onboarding

  • Dedicated Success Manager

  • Priority technical support

  • Secure API access for custom integrations

  • Access to all marketing add-on


Optional Add-ons

Marketing

SMS

Social

From $15 USD

From $0.017 USD

From $20 USD

Put your loyalty data to work with personalized email campaigns that drive repeat purchases and increase loyalty engagement.

Send timely, personalized messages that keep your brand top of mind and drive immediate action.

Turn your social media engagement into measurable growth with branded, data-driven social campaigns.

Includes:

  • Email campaigns

  • Campaign calendar

  • Marketing automation

  • Custom automations

  • Conditional splits

  • AI content suggestions

  • Marketing analytics

  • Unsubscribe page

  • Google Review Manager

Includes:

  • SMS campaigns

  • Built-in compliance

  • SMS consent setup & guidance

  • UTM tracking parameters

  • Campaign scheduling

  • Loyalty-driven personalization

  • Dedicated TFN number

Includes:

  • 3x supported platforms

    including Facebook, Instagram, and TikTok

  • Social posts calendar

  • Post builder

  • Product catalogue sync

  • Engagement tracking

  • Media library

  • Link in bio

  • Multi-photo (carousel) posts

  • Track revenue impact from organic social posts

  • Facebook audience sync

Premium Onboarding

Get up and running swiftly. Allow us to set up your loyalty program, automation, and email templates using industry best practices for optimal results. Simply share your brand elements, and our team will handle the heavy lifting for you.

💬 Contact our support team today to learn more.

Advanced Analytics

Enhance your understanding of customer behavior with a comprehensive reporting suite, like Microsoft PowerBI or Tableau. This enables you to synchronize your Marsello data and seamlessly generate custom reports within your existing reporting environment.

💬 Contact our sales team today to learn more.


Additional Information

Marsello subscription structure

Marsello's pricing is based on the number of connected sites and add-ons enabled, offering transparency and scalability. A detailed breakdown makes sure it's clear.

Sites: A site is defined as any location where you conduct sales, encompassing both physical stores and your online store. For example, if you sell products at one physical location and online, you would be counted as having two sites.

Add-on: An Add-on is defined as an additional tool that complements Marsello’s core platform. These services are optional, designed to enhance customer value, improve results, and cater to businesses with specific needs beyond the standard subscription. Add-ons currently available for Marsello pricing plans are Marketing, SMS and Social.


Billing cycle

Marsello operates on a monthly billing cycle.

  • For merchants billed through Shopify, your Marsello subscription is seamlessly integrated with your Shopify subscription, and your billing date aligns with your Shopify account.

  • For merchants billed directly through Marsello, your billing date can be found on your billing page in the Marsello admin.


Free trial

Try Marsello free for 14 days—no commitments or contracts. Cancel anytime. You'll get an email reminder before your billing starts.

📝Note: The 14-day free trial is available on all pricing plans.
Contact our support team today to learn more.


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