š·ļø Exporting a custom segment is unlocked
on the Loyalty Accelerate plan.
What is the process to export a custom segment?
1. In your Marsello admin, navigate to Customers > Segments
2. Under Segments, click View Segment on the segment that you would like to export
3. Under the Custom Segment page, next to Send Campaign to Segment, click the down arrow button
4. Click Export segment
Your custom segment export will automatically start downloading as a CSV. file. It will be saved to your downloads folder on your computer.
Which fields are included when I export a custom segment?
Your customer database export contains the following information:
Customer Export Fields
Customer Information
Export ID
A unique ID assigned to each customer. Useful for imports when an email address is unavailable.First Name
The customerās first name.Last Name
The customerās last name.Email Address
The customerās email address.Mobile Number
The customerās phone number.Birthdate
The customerās date of birth.Gender
Gender provided by the customer, if available.
Loyalty & Engagement
Points Balance
The customerās current available loyalty points.Total Points Collected
The total number of loyalty points earned over the customerās lifetime.Segment
The customerās assigned RFM segment (for example: Best, Loyal, At Risk, or Cold).Accepts Marketing
The customerās email marketing preference:True= accepts marketing emailsFalse= does not accept marketing emails
Purchase Activity
Total Spent
The total amount the customer has spent at your store.Total Orders
The total number of orders placed by the customer.Last Purchase Date
The date of the customerās most recent purchase.
Account Status
Status
The current status of the customer account:ActiveDeleted