Email Campaigns Insights

Marsello Insights dashboards display the revenue generated from your Marsello marketing, whilst also giving an overview of how your email campaigns are performing.

In this article: 

By default, insights display your lifetime results on Marsello. You can view your insights during a specific timeframe by clicking on the date picker. 

You can also choose the time period displayed on the insights graphs; i.e. Daily, Weekly, or Monthly. 

🤖 Data insights: Your insights are updated in real-time to give you the most up-to-date marketing results.
📝 Please note: Marsello insights are calculated using data from after you've installed Marsello. The insights page does not show historical data.

The Email Campaigns dashboard displays everything you need to know about the success of your loyalty program. With these insights, they will be able to make effective changes and iterations to your email campaign.

Statistic Definitions: 

📝 Note: All of these statistics are measured against the selected timeframe. 

• Graph 1: Campaigns engagement over time

📊 This graph tracks customers' engagement with one-off email campaigns over time.
🔬 This is a useful indicator of how many email campaigns have been sent and delivered. This graph also indicates how many customers have opened or clicked on an email campaign. Ideally you want the 'Sent' and 'Delivered' lines to be as close as possible, the 'opened' close to 'delivered' and the 'clicked' as close to 'opened'.
👉 To improve email deliverability, you could look to send from your own custom email domain.
👉 To improve open rates, you could look into ways to optimize your subject lines or experiment with what days and times you are sending your emails.
👉 To improve click rates, you need to make sure that you are including clickable content and have a clear call-to-action.  
📝 Note: Customers can complete multiple actions and therefore can be represented on each line of the graph. 

• Graph 2: Email campaigns revenue and orders graph

📊 This graph tracks the amount of revenue generated by one-off email campaigns over time (daily, weekly or monthly).
🔬 This is a useful indicator of your one-off email campaigns success and highlights which time period generated the most revenue. You can use this to compare successful one-off email campaigns to another.
👉 For example, in April your email campaign generated lots of sales, in comparison, May's email campaigns were not as successful. What was in your April campaign content that helped generate those sales? And how can you use that type of content in your next email campaign?