What are Loyalty Automations?
In this article:
- Types of loyalty automation available in Marsello
- How to enable your loyalty automation
Types of loyalty automation available in Marsello
Earned Points Automation
Notify customers automatically (either by email or SMS) each time they earn points. When this automation is enabled, customers will receive an email each time they earn points for purchases and completed any earn options set in your loyalty program, for example, social sharing and referring friends. The email will let them know how many points they have just earned and for what action, their current points balance, and how close they are to their next reward.
Reward Unlocked Automation
Automatically notify customers (by email or SMS) once they have earned enough points to spend on a reward. This automation will let customers know which reward they are eliglbe to use and will allow them to click through the widget to view and redeem the reward with their points.
Reward Discount Automation
Automatically send customers their unique discount code (either by email or SMS) so they can save it for reference for later when they are ready to purchase
Referral Discount Email
Points Expiry Automation
If you have enabled the points expiry feature, you can automatically notify the customer that their points will soon expire. This email notification is a great way to encourage loyalty program engagement and urgency by reminding customers of their existing points balance before it's gone.
VIP Tier Entry
If you have created a loyalty tiered loyalty program, when a customer has earned enough points to enter a higher loyalty tier, you can automatically notify that customer by email. This email lets them know what tier they have just entered and how many points they will now earn for every $ they spend.
How to set your email automation
1. In your Marsello admin, go to Grow > Automation
2. From the Automation drop-down menu, select Automation Library
3. Click into the loyalty automation you wish to enable and make any required customizations so that the automation better suits your brand.
4. Enable automation once finished.
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