As mentioned in the SMS Marketing Compliance Introduction and GDPR Introduction, to collect SMS and Email Marketing opt-in from your customers, there will be some changes that you need to make to your staff training processes for how to sign-up new customers via Lightspeed Retail R-Series POS.
Before you get started
Here are some things to know:
For Marsello to collect mobile numbers as subscribers for SMS messages, you will need to make sure that your staff members are asking the customer if they want to receive SMS and email marketing from your store (more details below).
Lightspeed Retail R-Series' "Contact > Yes, I have consent from my customer” consent on the customer profile has separate email and SMS opt-ins. This means that if the customer accepts marketing and the staff member needs to indicate which communications channel the customer is agreeing to receive marketing from, email and/or SMS from your store.
TCIA prohibits any illegal or improper promotion to persons under 18 years of age. Based on the practices and standards of your industry and community, you will need to discourage visitors under a certain age from creating an account at your store.
In addition to that we advise you to always include the ability for customers to opt out from receiving marketing. By default, Marsello automatically includes an 'unsubscribe' link on all email templates and 'Reply STOP to unsubscribe' on all SMS templates.
We also still encourage you to consult a legal advisor familiar with GDPR, TCPA and TCIA before gathering contacts or sending promotional emails or text messages.
How customers opt-in to marketing via Marsello's sign-up forms
Marsello's landing page form template comes with a text disclaimer that lets the customer know that by submitting the form, they are opting in to receive both transactional and promotional email and SMS messages from your store.
Default text disclaimer:
⚠️ Important: If you are using another app for sign-up forms, you need to update your forms to also include such a disclaimer that informs the customer that by submitting the form, they are opting-in to receive both email and SMS marketing from your store
Capture customer's marketing opt-in preference in-store via Lightspeed Retail R-Series POS
⚠️ Important: To use Marsello on your Lightspeed Retail R-Series POS, please enable the required sites under the Integrations page.
As mentioned in the Marketing Compliance Introduction, consumers have to provide “express written consent” before they can receive marketing via email or SMS.
When a customer makes an in-store purchase, it's important that staff ask if they want to join their database and receive marketing via email and SMS.
The staff member can record the customers' accepts marketing preferences by following these steps:
1. Add the customer to the sale
2. Add your customer to the sale by searching for them by name, email address or mobile number
3. Under Contact Information, next to Opt-In to Receive Marketing and Promotional Emails you can indicate the customer's marketing preferences.
First: If they accept marketing, select the Yes, I have consent from my customer
Then, indicate which communication channels they have opted-in to:
If they accept marketing via email: Select the 'Email' checkbox to indicate YES
If they accept marketing via SMS: Select the 'Call' checkbox to indicate YES
The customer will be able to receive store emails and SMS marketing via Marsello.
First: If they don't accept marketing, do not select the Yes, I have consent from my customer
Then, ensure the communication channels remain un-selected:
If they don't accept marketing via email: Ensure 'email' checkbox is empty to indicate NO
If they don't accept marketing via SMS: Ensure 'call' checkbox is empty to indicate NO
5. Tap Attach to sale, the customer will then be added to the sale
6. Complete the sale
The customer will be automatically added to your Marsello customer database, including their details, accepts marketing preference, and sales data..
You can now start collecting customers' consent to receive email and SMS marketing via Marsello and Lightspeed Retail R-Series POS.
As your subscriber list begins to grow, you can create marketing campaigns to help increase sales and further drive customer loyalty.
Disclaimer: The information provided here is intended to be educational and should not be construed as legal advice. Marsello encourages all of our users — and all merchants – to seek legal advice for counsel on how they specifically should prepare for GDPR, TCPA and TCIA.