For Bopple merchants
Also known as Lightspeed Ordering Powered by Bopple
Capture your customers' marketing opt-in preferences
When a new customer makes an in-store purchase, it’s important that staff ask whether they’d like to join your database and receive marketing via email and SMS. Permission is required by International Law (including GDPR, TCPA, TCIA & CCPA) and our Terms of Use.
Capturing marketing consent (opt-in) means:
If you already use Marketing or SMS add-ons → you can immediately send campaigns and automations to those opted-in customers.
If you don’t yet use Marketing or SMS add-ons → you’ll be building your list now, so when you decide to upgrade, you’ll have a database ready to go from day one.
⚠️ Important: Opt-in is required
By default, customers are not subscribed to marketing. They must provide explicit consent (opt-in) before they can receive campaigns and automations through Marsello. Capturing their preferences early means you won’t miss out on future opportunities to engage them when you’re ready to start marketing.
Before you get started
Here are some key details to know about customer opt-in for marketing messages:
To collect mobile numbers for SMS marketing with Marsello, you’ll need to update your Bopple settings, including your checkout configuration and language settings. Step-by-step instructions are provided below.
Consent Options in Bopple
Bopple includes an opt-in message:
“Stay up to date on news and exclusive offers via email and SMS.”Email and SMS marketing opt-ins are managed separately in the customer profile.
When a customer accepts marketing, staff must indicate whether the customer is consenting to email, SMS, or both as communication channels.
Compliance with Age Restrictions (TCIA)
The Telephone Consumer Protection Act (TCPA) prohibits illegal or improper promotion to individuals under 18 years of age.
Based on industry and community standards, you may need to discourage underage visitors from creating accounts in your store.
It is Recommended to add an age selection form (age-gate) to your storefront.
👉 Learn how to add an age-gate in Bopple (Lightspeed Ordering).
Customer Opt-Out Options
To comply with marketing regulations, always provide customers with a way to unsubscribe:
Marsello automatically includes:
An ‘unsubscribe’ link in all email templates.
“Reply STOP to unsubscribe” in all SMS templates.
Staff Training and Customer Sign-Up
To collect SMS and email opt-ins correctly through Bopple:
Train staff on how to record consent for the correct communication channels.
Review and, if needed, update your online ordering page/app setup to align with compliance standards.
Refer to Marsello’s SMS Marketing Compliance Introduction and GDPR Introduction for further guidance.
We also still encourage you to consult a legal advisor familiar with GDPR, TCPA and TCIA before gathering contacts or sending promotional emails or text messages.
How do customers opt in to marketing through Marsello sign-up forms?
Marsello has two different types of sign-up forms: pop-up and landing page. These form templates include a text disclaimer that informs the customer that by submitting the form, they are opting in to receive both transactional and promotional emails and SMS messages from your store.
Default text disclaimer:
*I agree to receive transactional and promotional emails and text messages (to the email address and phone number provided). Consent is not a condition to purchase. You can opt out or change your email and SMS preferences anytime.
⚠️ Important: If you are using another app for sign-up forms, you need to update your forms to also include such a disclaimer that informs the customer that by submitting the form, they are opting-in to receive both email and SMS marketing from your store.
📝 Note: Customers are always in control of their marketing preferences and can opt-out at any time. All promotional messages sent through Marsello include an unsubscribe link, allowing customers to opt out whenever they choose. Alternatively, customers can request to opt out in-store at checkout or manage their preferences online through the Marsello Customer Portal.
How do I capture customer marketing opt-in preferences in Bopple?
⚠️ Important:
To use Marsello & Bopple integration, ensure the integration is active under the Integrations page.
By default, customers do not accept marketing, and they must opt-in to receive marketing through Marsello.
As mentioned in the Marketing Compliance Introduction, consumers have to provide “express written consent” before they can receive marketing via email or SMS.
Bopple’s “Email marketing & SMS” consent at the checkout has already been enabled by Bopple and will impact both email and SMS subscriptions.
🎉 Congratulations
You can now start collecting customers' consent to receive email and SMS marketing via Marsello and Bopple and/or eCommerce.
What is the customer experience with marketing opt-ins?
At eCommerce checkout
During checkout, your customers can then choose to opt into or out of email and/or SMS marketing from your store by selecting the checkbox.
⚠️ Important: Leave the Preselect the sign-up option to disabled.
This is important to ensure that your customers opt-in themselves.
Once the customer has updated their accepts marketing preferences, their preferences will be saved in both Bopple and Marsello.
What's next?
As your subscriber list begins to grow, you can create marketing campaigns to help increase sales and further drive customer loyalty.
Marketing initiatives:
Disclaimer: The information provided here is intended to be educational and should not be construed as legal advice. Marsello encourages all of our users — and all merchants – to seek legal advice for counsel on how they specifically should prepare for GDPR, TCPA and TCIA.
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