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Add Pre-Header text to an email

Give your customers a quick summary of your email before they open it to help ensure they do open it!

Updated over a week ago

Before you get started

We recommend reviewing the following help center guides before getting adding pre-header text into an email template:

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Adding Pre-Header text to an email template:

Pre-Header text in Email Campaigns:

1 From your Marsello admin, go to Marketing > Campaigns > Email and complete one of the following steps to open the relevant campaign:

  • Click Create Email Campaign to begin a new campaign

  • Click Edit next to the campaign you wish to work on to update an existing draft

  • Navigate to Customer experience > Email templates to create a template campaign

2. Update your Campaign Settings and click Next Step
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3. Once the campaign editor is open, click on the Body button

Screenshot showing the campaign editor with the 'Body' button highlighted for editing the email content.

4. Under Email Settings, add your Pre-header text in the text box:

Screenshot showing the 'Email Settings' section with the text box highlighted for adding Pre-header text.

5. Click Save

Pre-Header text in Automations:

1. From your Marsello app admin, go to Marketing > Automations and complete one of the following steps to open the relevant Automation:

  • Click Create Automation to begin a new custom automation

  • Click Edit next to the automation you wish to work on to update an existing draft

2. Once you have the Automation open, locate the email(s) in the flow that needs to be updated and click the Pencil icon to edit

Screenshot showing the automation flow with email(s) highlighted. The Pencil icon is clicked to edit the selected email(s).

3. Once the specific email in the flow is open, click on the Body button.

Screenshot showing the specific email in the automation flow with the 'Body' button highlighted for editing the email content.

4. Under Email Settings, add your Pre-header text in the text box:

5. Click Save

6. Continue these steps for all emails in the Automation flow

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How it works – Your customers' experience

When your email arrives in your customers' inboxes, the first thing they will see is your subject line followed by your Pre-Header text:

Desktop view:

Screenshot showing the desktop view of an email inbox, highlighting the subject line followed by the Pre-Header text as the first visible content.

Mobile view:

Screenshot showing the mobile view of an email inbox, highlighting the subject line followed by the Pre-Header text as the first visible content.

Depending on the email client, your customer may be able to see the full pre-header text.

In Gmail, the text gets cut off to fit on the customer's screen and the customer may not be able to view the full text.


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