Before you get started
Here are some key details to note about linkin.bio's:
A Linkin.bio is a mini-website built into your Instagram profile. This is where you can edit your profile, add buttons and link Instagram and TikTok posts to build your own Linkin.bio landing page.
You can then decide where those links lead, so you can drive traffic to your most relevant products and pages.
How to add your Linkin.bio page link to your Instagram bio
Add your Linkin.bio page link to your Instagram bio so your audience can click through or shop on your Linkin.bio page.
1. Go to Marketing > Social media > Linkin.bio in your Marsello app admin and copy your Linkin.bio link.
2. Still in your Marsello app admin, go to Marketing > Social media> Social Profile and open your Instagram Profile
3. Click Instagram Profile to open Instagram
4. Log in to Instagram if you’re not already logged in
5. In the Website field, paste your copied Linkin.bio link
📝 Note: If you already have a website link on your Instagram profile page, replace it with your Linkin.bio link. Remember, you can add buttons to your Linkin.bio page to redirect your audience to your website or other pages.
Create a custom segment of customers who signed up via the Linkin.bio.
Customers who signup to your store via your Linkin.bio are automatically tagged in Marsello with the custom tag “linkinbio_subscriber”. This tag is visible on the customer's Marsello profile.
1. From your Marsello app admin, go to Customers > Customer segment > Create Segment
2. Under segment conditions, select the following: "custom tag" "is" "linkinbio_subscriber".
3. Name your segment and click save and create segment. Any customer who has signed up via your Linkin.bio will now pull through to this segment.
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