Choosing the right name for your loyalty program helps it feel unique, on-brand, and memorable for your customers. Whether you want something inspired by your business identity, your products, or the concept of loyalty itself, the right name can strengthen customer engagement and make your program stand out.

Here are some example ideas to spark inspiration:

1. In your Marsello admin, go to Customer experience > Brand > Nonvisual

2. Under the Naming settings, edit Company display name

3. Click Update brand. Your loyalty program display name will automatically be updated on your customer loyalty emails and in the Customer portal.

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