Create a Points Campaign

Create a points campaign(s) to encourage customers to shop and earn extra points for their purchases. Points campaigns are a great way to increase sales during slower sales periods. For example, you may find that you don't see many customers shopping between the hours of 12-3 between Mondays and Wednesdays, create a points campaign to run during these specific times to generate more revenue during this period.

In this article:

Create a Points Campaign
- Understanding Points Campaign Reporting
Promote your Points Campaign
How it works – Your customers' experience

1. In the Marsello admin, go to Campaigns > Points
2. Under Campaigns Click Points

3. Click Create Campaign

4. Enter your Points Campaign name

This Points Campaign name is internal only and is to help you identify the campaign in your dashboard

5. Choose your Points Campaign type & set the points amount

Points Multiplier: sets the amount that the customer's order total is multiplied by to calculate their points earned amount for their order
e.g. 'Earn double points this weekend only' would have a 2X multiplier amount.

Fixed Points Amount: set the number of points the customer earns in addition to the points they've earned for their order.
e.g. 'Earn 50 bonus points on Weekends'

6. Choose Advanced Options (Optional)

Minimum order total: add a minimum amount that the customer's order must equal in order for the Points Campaign to be applied.
e.g. "Earn double points on all orders over $20"

Available sites: select the site(s) where the customer must complete their purchase for the Points Campaign to be applied.
e.g. "Earn 50 bonus points on Weekends (in-store only)"

7. Select a Start & End date for your Points Campaign.
Your Points Campaign will automatically start and end on the selected dates.

📝 Note: If you want this to be an on-going campaign, e.g. '50 Bonus points on Weekends' please select a date in the future (e.g. 10 years). You can cancel this campaign at any time.
8. Select what days & times your Points Campaign is available within your selected dates (Optional)

9. Review and then click Create & Enable to start/schedule your Points Campaign

Your Points Campaign will then start on the specified date and will be applied to all customers' orders who meet the points earned conditions and campaign conditions.
Understanding Points Campaign Reporting

Once your campaign is saved, it will appear in your Campaigns Dashboard under the Points Campaigns tab:

From here, you'll be able to see all Active and Expired Points Campaigns, how many orders were made, and how much revenue was earned:

To view a breakdown of the attributed orders, click View Report.

All orders placed within the Points Campaign period will be attributed to your revenue generated with Marsello.

Promote your Points Campaign

To help ensure the success of your Points Campaign, in the Marsello Email Template library, you can find a pre-built template ready-to-go.
1. In the Marsello admin, go to Campaigns > Emails
2. Next to the "Double Points Campaign" click Create Campaign
3. Customize the email template with the details of your Points Campaign.
📖 Learn more: How to create a one-off email campaign.

4. Send or Schedule your email campaign
💡 Pro tip: Send your email campaign promoting your Points Campaign to your customers a week before the campaign starts to get your customers excited and prepared! Create a sense of urgency by using words like 'don't miss out'.

How it works – Your customers' experience

When customers make an order during your Points Campaign, they will automatically earn the specified points amount.
If you have your Earned Points Email turned on, they will automatically be notified to let them know how many loyalty points they have just earned, their new loyalty points balance, and how many points they are away from their next reward.

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Create a Points Campaign