Receiving email & SMS marketing opt-in with Bopple
For Bopple or Lightspeed Ordering Stores
To build a successful customer list that you can send campaigns to, it's mandatory to get the customer's permission before they can receive marketing emails and/or SMS from your store. Permission is required by International Law (including GDPR, TCPA, TCIA & CCPA) and our Terms of Use.
As mentioned in the SMS Marketing Compliance Introduction and GDPR Introduction, to collect SMS and Email Marketing opt-in from your customers.
In this article
- How customers opt-in to marketing via Marsello's sign-up forms
- How customers opt-in to marketing in-store via Bopple or Lightspeed Ordering Powered by Bopple
Before you get started
Here are some things to know:
- TCIA prohibits any illegal or improper promotion to persons under 18 years of age. Based on the practices and standards of your industry and community, you will need to discourage visitors under a certain age from having an account at your store.
- In addition, we advise you to always include the ability for customers to opt out from receiving marketing. By default, Marsello automatically includes an 'unsubscribe' link on all email templates and 'Reply STOP to unsubscribe' on all SMS templates.
We also still encourage you to consult a legal advisor familiar with GDPR, TCPA, and TCIA before gathering contacts or sending promotional emails or text messages.
How customers opt-in to marketing via Marsello's sign-up forms
Marsello has two different types of sign-up forms: pop-up forms & landing page forms. Both of these form templates comes with a text disclaimer that lets the customer know that by submitting the form, they are opting-in to receive both transactional and promotional email and SMS messages from your store.
*I agree to receive transactional and promotional emails and text messages (to the email address and phone number provided). Consent is not a condition to purchase. You can opt-out or change your email and SMS preferences anytime.
📖 Learn More: How to create sign-up forms in Marsello.⚠️ Important: If you are using another app for sign-up forms, it is very important to update your forms to also include a disclaimer that lets the customer know that by submitting the form, they are opting-in to receive both email and SMS marketing from your store.
How customers opt-in to marketing via Bopple
Bopple’s “Email marketing & SMS” consent at the checkout has already been enabled by Bopple and will impact both email and SMS subscriptions. This means that if the customer has already been opted-in to your marketing by a consent checkbox and the customer will receive promotional email and SMS messages from your store.
Disclaimer: The information provided here is intended to be educational and should not be construed as legal advice. Marsello encourages all of our users — and all merchants – to seek legal advice for counsel on how they specifically should prepare for GDPR, TCPA and TCIA.
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