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How customers join and interact with your loyalty program online with Ecwid by Lightspeed
How customers join and interact with your loyalty program online with Ecwid by Lightspeed

Customers can join and interact with your loyalty program online; earning points, redeeming rewards and other program activities.

Updated over a week ago

For Ecwid by Lightspeed users

Effortlessly manage loyalty program and email discounts through Marsello's integration with your Ecwid store. As customers make purchases or create accounts, they're automatically added to your loyalty and marketing database. Customers can easily redeem loyalty rewards or email discounts during the checkout process.

Below is a step-by-step guide to your customers' journey.


Before you start

Ensure that the following installation has been completed:

  • Your online store site is enabled under the Integrations page

  • You have installed the Loyalty Portal on your online store.


Customers can join your loyalty program

Marsello utilizes your Ecwid store accounts, allowing customers to use a single login for both your online store and loyalty program.

Customers can join your loyalty program through your:

  • Creating a store account

  • Loyalty portal

  • Online checkout

πŸ’‘ Pro tip: Entice customers to join your loyalty program by offering initial loyalty points. This jumpstarts their earning journey and fosters active participation.
πŸ“– Learn more: Add a 'Create an Account' earn option to your loyalty program.

Through account creation

Via the Loyalty Widget

If your loyalty portal is visible on your online store, customers can effortlessly access your loyalty program by clicking "Check Rewards" launcher. To join, they can simply click "Create a Store Account," which leads them to Ecwid's My Account creation page.

Via the Create an account

The customer can also click 'My user account' on your Ecwid online store account icon, which leads them to Ecwid's My Account creation page.

The Steps:

  • The customer can

    • Click Create account in the loyalty portal,

    • OR click My user account via the Ecwid online store icon

  • The customer is directed to the My Account page

  • The Customer enters their email address and clicks Get Sign-in link

  • An automated email (from Ecwid) is sent for email verification; the customer must click the link.

  • Clicking Sign in logs the customer into their Ecwid my account page.

The account is created in both Ecwid and Marsello, enabling a unified one-login experience.

edit_Ecwidloyalty3_1.png
  • Under 'Email' they can click Edit to add their name.

  • Under 'Communication preferences' they can click Change to update their marketing opt-in preferences

Through the online checkout

During Ecwid online store purchases, customers enter their email address at checkout and indicate their marketing preference.

This will create a new customer account on Ecwid and sync the customer across to Marsello.

πŸ“ Note: Guest checkouts are also automatically added to your loyalty program.


Customer can opt-in to receive marketing

The customer can opt-in to receive marketing emails and SMS from your store by selecting the checkbox under the My Account page, or during Checkout.
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This will automatically update the customers' accept marketing preferences in both Ecwid and Marsello.


Customers can check their loyalty profile

Via the Loyalty Widget:

If your loyalty portal is visible on your online store, customers can effortlessly access your loyalty profile by clicking Check Rewards launcher. Here they can check their points balance, earn points and access their reward(s) or email discount(s).

The Steps:

  • The customer clicks log in on the loyalty portal which leads them to Ecwid's 'My Account' page

  • They click Sign in which logs them into their Ecwid 'My Account' page

  • They click the loyalty launcher

They can view and interact with their loyalty profile.

Here they can:

  • Complete the available earn options

  • View their rewards and/or email discounts


Customers can claim their loyalty reward

Via the Loyalty Widget

Once the customer has earned enough loyalty points, their reward will be unlocked. They then have the option to use their loyalty points to click 'redeem' to claim their unique reward discount code.

The Steps:

  • The customer logs in to their Ecwid my account page

  • They click the loyalty launcher to view their loyalty profile.

  • Next to their unlocked reward, they can click the points cost e.g. 500 points

  • Click Claim

  • The customer's unique reward discount code will then be displayed ready for them to use at checkout, and the points cost will be removed from their loyalty points balance.

  • The customer can use their discount code now or save it for later.
    They can view their unused reward discount code at any time in their loyalty widget profile.

πŸ’‘ Pro tip: If you have your Reward Discount email automation enabled, the customer will be sent their discount code via email.


Customers can claim their email discount code

Via an email campaign or automation

Upon sending the customer an email campaign or if they've received an email automation containing a discount, they can click claim to access their unique email discount code which opens on the loyalty portal.

The Steps:

  • The customer receives an email containing a discount block

  • The customer will click the call-to-action but, e.g. Claim Code in the email

  • This will open the customer's loyalty portal on your Ecwid online store, displaying their unique email discount code.

  • The customer can use their discount code now or save it for later.
    They can view their unused email discount code at any time in their loyalty profile.

πŸ“ Note: The discount code will be accessible in their loyalty portal for the pre-determined timeframe. Once the expiration period is reached, the discount will automatically be removed.


Customers can redeem their reward or email discount code

When a customer is ready to checkout, they will navigate to their cart. They can then access their loyalty profile, where they can copy their unique loyalty reward or email discount code ready to use at checkout.

The steps:

  • The customer logs in to their Ecwid 'My Account' page

  • They click the loyalty launcher to view their loyalty profile.

  • They claim or view their loyalty reward or email discount

  • They copy their unique discount code

  • At checkout, they click Redeem your coupon and paste their unique discount code and then click Apply

The discount will be applied to the sale.

The customer will then continue to complete their checkout as normal.


FAQ

Q: Does the points cost get taken away from their balance when they redeem a reward?

A: Yes, as soon as the customer clicks 'Redeem' on the loyalty widget, their points balance is automatically adjusted, removing the points cost even if they don't use the coupon code in that order. This protects your store by preventing customers from redeeming rewards they are not entitled to.

Q: Can customers redeem more than one reward at a time?

A: Even if a customer has enough points to redeem multiple rewards, they can only use one discount code at a time. This is set by Ecwid to prevent discount stacking.

Q: Can a customer redeem their discount code more than once?

A: No, discount codes are unique and only available for one-time use.


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