All Collections
Customize email templates and content blocks
Add a 'Shop Now' button to your email template
Add a 'Shop Now' button to your email template

Help customers easily click through to your online store to make their purhcase with a 'Shop Now' button.

Updated over a week ago

Available for eCommerce stores only

Before you get started

Some details to note about the 'Shop Now' button before adding it to your email template:

  • For eCommerce and omnichannel merchants

    • Marsello automatically populates your store's domain as the link. If you want to customize this link please replace this block with the Button Block.

  • For in-store merchants

    • Your email templates do not include a 'Shop Now' block

Add a 'Shop Now' content block to your email template

๐Ÿ“ Note: For the purposes of this guide, an email Automation is used for illustrative purposes. You can use follow the same steps to add merge tags to a Campaign.

1. In your Marsello admin go to Marketing > Automations and click Edit on the Automation that you would like to customize.


2. This will open up the flow. Select the pencil icon to the top-right of your email.


3. In the email content builder on the right-hand side, click 'Shop Now' Button content block to drag-and-drop it in the position you want within your email template.


Your 'Shop Now' button will now show on your email template preview.


Edit the 'Shop Now' Button content block settings:

๐Ÿ“ Note: Editing your button is optional. We recommend following your store's branding closely when making additional edits.

1. Click on the 'Shop Now' Button content block that you placed within your email template.


2. In the General column on the right, you can adjust the following settings:

  • Container Padding โ€“ how much empty space is around the block. Clicking More Options allows you to adjust padding for each side individually.

  • Button Text โ€“ the text that will be displayed on the button.
    The default for this is 'SHOP NOW'.

  • Text Size โ€“ the size of the text within your button.

  • Text Color โ€“ the color of the text within your button.

  • Background Color โ€“ the color of your button


How it works โ€“ Your customersโ€™ experience:

When the customer receives the email, they will be able to see the 'Shop Now' Button block where it was added to your email content. Your customers can then easily click through to the home page of your online store ready to make their next purchase.

Did this answer your question?