Available for retailers with an eCommerce connection only
Marsello seamlessly integrates with your eCommerce platform to automatically populate the "Shop Now" button. By leveraging your store's domain, it ensures that customers can effortlessly click through to your online store, enhancing their browsing and shopping experience.
Add a 'Shop Now' content block to your email template
📝 Note: An email Campaign is used in this help center guide for illustrative purposes. You can use follow the same steps to add a 'Shop Now' button to an Automation.
1. In your Marsello admin go to Marketing > Campaigns > Email and select Create campaign.
2. Complete the campaign settings form then click on the Edit email button on the right-hand side of the page.
3. In the email content builder on the right-hand side, click 'Shop Now' Button content block to drag-and-drop it in the position you want within your email template.
4. Your 'Shop Now' button will now show on your email template preview.
5. [Optional]: You can adjust the Shop now button, so that the button better suits your brand. Here are the options you have for customization when you double click into the button block:
Button Text – the text that will be displayed on the button.
The default for this is 'SHOP NOW'.Text Size – the size of the text within your button.
Text Color – the color of the text within your button.
Background Color – the color of your button
To adjust the padding of the button, simply click into the General menu on the right hand side of the screen:
⚠️Important: You will not need to add a link to your Shop Now button as this is hard coded into your Marsello account once your eCommerce site is connected.
How it works – Your customers’ experience:
When the customer receives the email, they will be able to see the 'Shop Now' Button block where it was added to your email content. Your customers can then easily click through to the home page of your online store ready to make their next purchase.
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