All Collections
Customize email templates and content blocks
Add a 'Shop Now' button to your email template
Add a 'Shop Now' button to your email template

Help customers easily click through to your online store to make their purchase with a 'Shop Now' button.

Updated this week

Before you get started

Here are some key details to note about the 'Shop Now' button for email templates:

  • The 'Shop Now' button is available for eCommerce and omnichannel merchants only

    • Marsello automatically populates your store's domain as the link. If you want to customize this link please replace this block with the Button Block.

  • POS only stores will not see a 'Shop Now' button in their email editor

Add a 'Shop Now' content block to your email template

πŸ“ Note: An email Campaign is used in this help center guide for illustrative purposes. You can use follow the same steps to add a 'Shop Now' button to an Automation.

1. In your Marsello admin go to Marketing > Campaigns > Email and select Create campaign.

2. Complete the campaign settings form then click on the Edit email button on the right-hand side of the page.

3. In the email content builder on the right-hand side, click 'Shop Now' Button content block to drag-and-drop it in the position you want within your email template.

4. Your 'Shop Now' button will now show on your email template preview.


Edit the 'Shop Now' Button content block settings:

πŸ“ Note: Editing your button is optional. We recommend following your store's branding closely when making additional edits.

1. Click on the 'Shop Now' Button content block that you placed within your email template.

2. In the General column on the right, you can adjust the following settings:

  • Container Padding – how much space is around the block. Clicking More Options allows you to adjust padding for each side individually.

  • Button Text – the text that will be displayed on the button.
    The default for this is 'SHOP NOW'.

  • Text Size – the size of the text within your button.

  • Text Color – the color of the text within your button.

  • Background Color – the color of your button


How it works – Your customers’ experience:

When the customer receives the email, they will be able to see the 'Shop Now' Button block where it was added to your email content. Your customers can then easily click through to the home page of your online store ready to make their next purchase.

Did this answer your question?