For Shopify eCommerce Brands
Using a Shopify Online Store 2.0 compatible theme
👾 This feature is currently in Closed Beta 👾
If you'd like to join the beta, please contact our support team.
Make it easy to opt into marketing by surfacing customers' marketing preferences on your Shopify online store.
The Customer Preferences Loyalty Block provides a branded and cohesive loyalty experience—no developer support or custom code required.
Before you get started
Before you can add your customers' loyalty status to your Shopify online store, ensure you meet the following requirements:
Shopify is enabled in Marsello > Integrations.
Your Marsello loyalty program is active.
Your Customer Portal is published (launcher can be visible or hidden).
You have permission to edit your Shopify theme.
You are using a Shopify Online Store 2.0 compatible theme.
Theme app extensions are enabled in your Shopify store.
How do I add customers' marketing preferences to my Shopify online store?
Follow the steps below to add the Customer Preferences Loyalty Block to your Shopify online store and display customer marketing preferences.
📝 Note: The Customer Preferences Loyalty Block can be added to almost any page of your Shopify storefront, including your home page, product pages, loyalty explainer pages, and cart.
At this time, the block is not supported on Checkout or Customer Account pages.
Using Shopify Plus? You can add the rewards block to your Checkout screen following these steps.
1. In your Shopify Admin, go to Online Store > Themes
2. Click Edit on your active theme.
3. Use the dropdown to select the page where you want the block to appear.
4. Click Add Block, and then click the Apps tab.
5. Search for Marsello.
6. Click Customer Preferences.
7. Preview, then drag and drop the block to your preferred location.
8. Click Save.
When you publish your theme, customer marketing preferences will appear on your store.
How do I customize the customer preferences block?
Shopify Online Loyalty Embeds follow your Shopify theme for colors, fonts, and buttons. You can also customize each loyalty block and preview changes in real time.
1. In the editor, click on the Customer Preferences loyalty block.
2. Choose a button style for visitor view. The primary and secondary options are based on your Shopify theme settings.
💡 Optional Step: Edit the corner radius of the block.
Your customers' experience
For visitors (customers not signed in)
Visitors will be prompted to sign in or create an account to view and update their marketing preferences.
For members (signed-in customers)
After signing in, Members will be able to view and update their marketing preferences.
Where should I embed customer preferences on my storefront?
Here are a few ideas to get you started:
On a loyalty explainer page so customers can access all loyalty-related information in one place.
On a newsletter signup page or section to grow your marketable database.
Want to embed more loyalty details on your online store?
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