Customize your loyalty automation templates
In this article:
Examples of customized emails
Earned Points Email:
Reward Coupon Email:
Enter Tier Email:
How to customize your email templates
1. In the Marsello admin, go to Loyalty > Notifications
2. Click Edit Template
Updating your email subject lines
1. Simply click on the Email Subject text box
2. Update your subject line text

💡 Pro Tip: 33% of email recipients open emails based on the subject line alone. Use merge tags to make your email subject line relevant and personalized using your member data and loyalty activity.
3. Click Save Template
Designing your email templates
Choose your level of customization, add your own design, then add your own email message. It's easy to customize the design of your email templates with the easy-to-use email customization tool.
In your email template editor you can:
- Edit your font settings, you can also edit the size of the text for your email templates.
- Highlight the link text and change the Color to customize buttons.
- Insert tables and lists
- Create links for relevant website pages
💡 Pro tip: Select the target "New tab". That way, members can navigate back to your email easily.
📝 Note: Merge tags do not support hyperlinks if you want to add a link add it to plain text.
- Insert images from the web
Once the image has been uploaded, you can alter the image size, alignment and also remove it.
💡 Pro Tip: The optimal email image width is 480px to make sure that your image is visible and doesn't disrupt your email layout.
Customizing your email messaging
Edit your email message, adding your store's voice and tone to your loyalty emails.
In your email template editor, you can edit any text, add paragraphs, information, and social media links.

How to personalize your email with merge tags
1. In the app admin, go to Loyalty > Notifications
2. Click Edit Template
Using your merge tags on the right side of the email builder:
3. Copy the merge tag you would like to add.
4. Click into your template and paste the merge tag.
5. Click Save Changes in the upper right corner.
Your email template will then be updated. To preview your email with your merge tags, using fake data, click Send Test Email
How the merge tags look in your app
How it looks in your member's email
Types of merge tags you can use
Your store details:
- {{shop_name}} = Your store's name
- {{points_given_reason}}= Reason member is receiving points (Customize text here)
Members' details:
- {{member_firstname}} = Member's first name
- {{member_lastname}} = Member's last name
Members' loyalty activity:
- {{points_amount}}= Points amount member just earned
- {{points_label}}= Points label
- {{points_balance}}= Member's current points balance
- {{vip_tier_name}}= Member’s current VIP tier
- {{points_from_next_reward}}= Points needed to reach next reward
- {{next_reward_title}}= The next reachable reward title
- {{loyalty_widget_url}}= URL to open loyalty widget
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