How do customers opt-out of Marsello emails?
If your customer decides that they no longer want to receive your loyalty program notifications and/or marketing emails, they can click unsubscribe on any email sent via Marsello and update their email preferences.
In this article:
How customers unsubscribe from your emails
All emails sent by Marsello include an unsubscribe link within the email. This is represented by the {{unsubscribe}} merge tag on the email template.
When the customer clicks unsubscribe on a Marsello email, they can update their email preferences to unsubscribe from loyalty program emails and/or email marketing emails.
If the customer unsubscribes from loyalty program emails:
- In Marsello, the customer will be unsubscribed from loyalty program emails and will no longer receive these emails.
If the customer unsubscribes from email marketing:
- In Marsello, the customer's accepts marketing status is updated to No, and they will no longer receive any email marketing sent via Marsello.
- Marsello does not update the unsubscribe or accepts marketing status of the customer in your POS or eCommerce.
- Except for Shopify, Marsello will update the customer's profile to does not accept marketing. This is a required by Shopify.
How this works – your customers' experience
If the customer receives an email sent via Marsello, they will be able to see the unsubscribe link at the bottom of your email.
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