Can I tag customer(s) in Marsello?

Tags are labels you create to organize and manage your customers. You can manually add a tag to individual or group of customers in Marsello. This allows you to create custom segments to send targeted marketing to and more. 

1. In your Marsello Admin, navigate to Customers > All Customers

2. Search for the customer by name or email address

3. Under the customer's details, click Edit

This will open a pop-up where you can edit the customer's details.

4. Under Custom tags, click into the text box and enter your desired Tag Name 

5. Click Save

The customer's profile will automatically be tagged with your custom tag and will be displayed under the customer's details.  

In order to bulk tag a group of customers, you will need to use Marsello's Import Points feature.

📝  Note: Following these steps will not duplicate any customers' account, and will not add points to the customer. It will match the customer's unique identifier and then add a custom tag to their profile. 

If you have a specific list of customers that you want to tag from your POS/eCommerce platform or previous email marketing tool, please get an export and then follow the below steps to format it ready for the Marsello importer. 

1. Start a blank spreadsheet with two columns:

2. Enter the unique identifier (for example, the below screenshot is using the Marsello ExportId) of the customers' who you want to tag with your custom tag.

3. Copy the two columns to your clipboard. 

1. In your Marsello Admin, go to Customers > All Customers

2. Click Actions in the top left corner

3. In the drop-down select Import points

4. A pop-up will appear which requires you to select the identifier that you have for each customer, select your unique identifier that you're using to update the tag:

5. Select how you want the points to be added:

6. Add your custom tag that you wish to include on the customer's profile and for segment purposes:

💡 Quick Tip: Marsello always automatically includes a tag to all imports with the date and time of the import unless you change the text in the box.

6. Click Upload CSV

7. Paste your copied columns into the space where you can manually enter your data:

8. The importer tool will not import any lines with errors, and will highlight these columns with red:

📝 Note: You can select to only show the rows with problems to make any necessary amendments. Otherwise, the import tool will ignore any columns with errors.

9. Scroll to the bottom of the pop-up and click Continue.

📝 Note: If your pasted data contains any errors, a pop-up will appear to allow you to Go Back or Continue and discard the errored rows.

10. Click Continue to start importing your data.  

The update will automatically start to import. When the import is complete, the group of customers' will be tagged with your custom tag.

📝 Note: This import may take up to 4 hours, depending on the size of your database.

1. In your Marsello admin, navigate to Customers > Segments

2. Click Create Segment

3. Name your custom segment

4. Click the First Name drop down to add your first segment condition

5. In the Select Condition' drop-down, select Custom Tag

6. Next to the Custom Tag field, select is as the operator   

7. Then, select your custom tag

8. Optional: Click Add Condition to add another condition to your segment

9. Click Preview Segment to see a sample of the customers who meet your segment conditions

📝 Note: Only customers who have accepted marketing will populate into your custom segments.

10. Click Save and Create Segment

Your segment will then be created and added to your Segments. It will also appear as an option when choosing your audience for Email or SMS Campaigns as well as in Automated Emails/SMS messages.