Add Merge Tags to your Earned Points Email Notifications

Notify your customers of points they have earned via Earned Points email notifications, including personalized merge tags.

In this article:

• Reasons points are given
• List of earned points reasons & definitions
• How to edit your {{points_given_reason}} in earned points emails

Reasons points are given:

Different reasons that points are given, and what is sent in your Earned Points email.
By default, your Earned Points email notification will use the merge tag {{points_given_reason}} to automatically fill in what reason a member has earned points for.

There are a number of ways to earn points, and they will vary depending on one the most recent points-earning action the member made before receiving the email.

📝 Note: These emails will only be sent if you have 'Earned points' email notifications turned on. 

List of earned points option definitions: 

Making a purchase

Points earned for general shopping in your store will send a 'Thanks for shopping!' email notification with the points earned from their order.

Creating an account

Points earned for creating a store account with your Shopify store will send a 'Thanks for creating an account' email notification with the points you've specified for this action.
📝 Note: Customers won't always earn points for creating an account.

Completing a profile

When a customer completes their profile by providing their birthday, gender, and phone number, they'll get a 'Thanks for completing your profile' email notification.

On a member's birthday

Customers who have provided their birthday information will receive an email notification saying 'Happy Birthday!'

Leaving a product review

When a customer leaves a product review and earns points, they'll receive a 'Thanks for the review' email notification.

Referring a friend

When a customer refers a friend and earns points, they'll receive a 'Thanks for the friend referral' email notification.

Liking on Facebook

When a customer likes your page on Facebook, they'll receive a 'Thanks for liking us on Facebook' email notification.

Following on Twitter

When a customer follows your Twitter account, they'll receive a 'Thanks for following us on Twitter' email notification.

Following on Instagram

When a customer follows your Instagram account, they'll receive a 'Thanks for following on on Instagram' email notification.

Sharing on Facebook

When a customer shares your loyalty program on their Facebook page, they'll receive a 'Thanks for the Facebook share; email notification.

Sharing on Twitter

When a customer shares your loyalty program on their Twitter page, they'll receive a 'Thanks for the Twitter share' email notification.

Manually adding points

When you manually adjust a customer's points, they'll receive an email with a custom message that you can choose to enter.

How to edit your {{points_given_reason}} in earned points emails

1. In your Marsello app-admin go to Loyalty > Email Notifications

2. Select the Loyalty Email Notification that you would like to edit. Click Edit Template

4. In the Merge Tags column, under {{points_given_reason}}, click Customize text here

5. Here you can adjust the different reasons that will show in customers' email notifications when they earn points