Update your loyalty program email notifications
In this article:
- The loyalty program email options you can send
- How to set your email notifications
Earned Points Email
Automate emails notifying members when they earn points. When turned on, this email will be sent every time a member earns points for purchasing and for any other ways to earn points that you have set, like social sharing and referring friends. The email will let them know how many points they have just earned and for what action, their current points balance, and how close they are to their next reward.
Reward Unlocked Email
Automate an email notifying members when they have earned enough points to spend on a reward. This email lets them know what reward they have reached and they can click through to view and redeem your rewards with their points.
Reward Discount Email
When members redeem a reward, send them their unique coupon code, so they can save it for reference later when they are ready to buy.
Referral Discount Email
If you reward for friend referrals, when a member refers their friend and that friend joins your loyalty program, they get your referred reward. This referred friend bonus encourages them to make their first purchase and sends them their unique coupon code, so they can use it later.
Points Expiry - Reactivation Email
If you have enabled the points expiry feature, you can automatically notify the customer that their points will soon expire. This email notification is a great way to encourage loyalty program engagement and urgency by reminding customers of their existing points balance before it's gone.
Points Expiry - Last Chance Email
If you have enabled the points expiry feature, this notification will let customers know their points are due to expire in 1 day and will encourage them to take action to keep their existing points balance.
Enter Tier Email
If you have created a loyalty tiered loyalty program, when a member has earned enough points to enter a higher loyalty tier, you can automatically notify that member by email. This email let's them know what tier they have just entered and how many points they will now earn for every $ they spend.
1. In your Marsello admin, go to Loyalty > Email Notifications
2. Simply toggle ON / OFF on each of the loyalty program emails you would like to use
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