Creating Conditional Splits for your Recover Abandoned Carts Automation

Send customized messages to provide them with a personalized experience by adding conditional splits to your abandoned cart email automation. Conditional splits are a great way to trigger a specific email to a customer based on their purchasing behavior.

In this article:

• Adding conditional split to your abandoned carts automation
• Editing the conditional split in your abandoned carts automation 
• Deleting the conditional split to your abandoned carts automation

Adding conditional splits to your abandoned carts automation

1. In your Marsello app admin, go to Automations > Recover Abandoned Carts. Click on the three dots to the right of the automated flow and select the option to Edit automation.

2. Click on the + icon to open the steps editor and add a conditional split step. 

3. Select the logic step split and an action step (the medium to which the campaign  will be sent out  or a delay) and click continue.

4. Define the conditions for the split via the split form. Here you will determine:

• when the condition will take place (in the example below, we have selected the customer's cart details)
• field name (in this example, we selected the cart total option)
• operator (for this example, we have selected the cart value is greater than the option)
• value (we have opted for a value greater than $200 for this example)

📝 Note: If you are updating an existing abandoned cart flow, any customers currently in the flow will automatically go down a yes path once this flow is updated.
5. Once the conditional splits are saved, you will see a map of where the customer journey. Here you will be able to add any further splits as well as additional actions (additional emails or SMS) for customers in every path of the flow.

Editing the conditional splits in your abandoned carts automation

1. In your Marsello app admin, go to Automations > Recover Abandoned Carts. Click on the three dots to the right of the automated flow and select the option to Edit automation.

📝 Note:  You will be promoted to disable the flow in order to edit it. New customers will not enter the flow while it is disabled and will not automatically enter the flow while it is enabled.
2. Go to the conditional splits trigger and click on the pencil icon to reopen the conditional splits admin. Make any required updates here and press done.

📝 Note: To continue on the yes path, the customer will need to meet all the new conditional split conditions.

Deleting the conditional split step from your automation

1. In your Marsello app admin, go to Automations > Recover Abandoned Carts. Click on the three dots to the right of the automated flow and select the option to Edit automation.

📝 Note:  You will be promoted to disable the flow in order to edit it. New customers will not enter the flow while it is disabled and will not automatically enter the flow while it is enabled.
2. Go to the conditional splits trigger and click on the three dots to begin the conditional splits step removal process. Here you will have the option to delete the yes path, the no path, or both. Once selected and remove, all steps in that specific path will be removed.