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28 articles in this collection
Written by
Kat Williams,
Sophie Macdonald,
Emma Simms
and 1 other
One-off Email, SMS & Points Campaigns
Create a Points Campaign
How to create a double points or bonus Points Campaign to encourage customers to shop.
Written by
Kat Williams
Updated over a week ago
Create an SMS campaign
How to create and send a text message campaign to all customers or a segment of customers.
Written by
Emma Simms
Updated over a week ago
Create an email campaign
Send newsletters, new stock, sales emails and more.
Written by
Kat Williams
Updated this week
Boost your email campaign
Resend your email campaign to those who did not open the original email after 48 hours.
Written by
Kat Williams
Updated over a week ago
Email Campaign Template Library
Choose from a range of basic and themed email campaign templates, or create and save your own.
Written by
Kat Williams
Updated over a week ago
Automated flows
Create a custom automation flow
Create automated email flows based on triggers such as completed an order or entered a segment.
Written by
Kat Williams
Updated over a week ago
Setup checklist for Automated Email Flows
We've put together this quick checklist to help make sure your automated emails take off successfully
Written by
Kat Williams
Updated over a week ago
Set up your Abandoned Cart Recovery email flow
Create a custom Abandoned Cart Recovery email flow by modifying email templates and adjusting the delay times.
Written by
Kat Williams
Updated over a week ago
Set up an automation to reward your best customers
Get the most out of your top customers and encourage them to keep shopping with you.
Written by
Kat Williams
Updated over a week ago
Set up an email flow to thank first-time customers
Say thanks to make a great first impression and make customers want to come back and shop again.
Written by
Kat Williams
Updated over a week ago
Set up a Birthday email flow
Create a custom Birthday email flow by modifying email templates and adjusting the delay times.
Written by
Kat Williams
Updated over a week ago
Set up an email automation to win back lapsed customers
Reach out to customers that haven't shopped with you in a while and bring them back.
Written by
Kat Williams
Updated over a week ago
Customizing your Email Template
Customizing your email template
Use Marsello's built-in Email Builder to create beautifully crafted and functional marketing emails.
Written by
Danielle Bartlett
Updated over a week ago
Add a Product Recommendation Content block to your email template
Encourage customers to shop by recommending personalized products that they're likely to purchase.
Written by
Sophie Macdonald
Updated over a week ago
Add a Social Media Links block to your email template
Share your store's social media pages with customers to build your community and boost customer loyalty
Written by
Sophie Macdonald
Updated over a week ago
Add a 'Shop Now' button block to your email templates
Include a 'Shop Now' button so your customers can then easily click through to your online store to make their next purchase
Written by
Sophie Macdonald
Updated over a week ago
Add a Product Content block to your email template
Pick products to add to your email template that your customers are likely to purchase.
Written by
Kat Williams
Updated over a week ago
Add a Discount block to your email template
Entice customers to shop again by sending them an exclusive discount
Written by
Sophie Macdonald
Updated over a week ago
Add an Image block to your email template
Written by
Kat Williams
Updated over a week ago
How to personalize your email marketing with merge tags
Written by
Kat Williams
Updated over a week ago
Extras
Track the performance of your email campaigns
Get insight into the performance of your one-off email campaigns.
Written by
Kat Williams
Updated over a week ago
Track the performance of your Automations
Get insight into your email flows and how specific emails are performing.
Written by
Kat Williams
Updated over a week ago
8 ways to avoid your emails getting marked as spam
Top tips to help your emails get delivered successfully into customers' inbox and not into spam.
Written by
Kat Williams
Updated over a week ago
Send emails from your custom email domain
Improve your email deliverability by sending from your own custom email domain. Set Up Custom Domain Authentication: DKIM and SPF.
Written by
Kat Williams
Updated over a week ago
How do I remove a discount from an email template?
Written by
Kat Williams
Updated over a week ago
How do customers qualify to receive Marsello emails?
Written by
Kat Williams
Updated over a week ago
How do customers opt-out of Marsello emails?
Written by
Kat Williams
Updated over a week ago
How to test the customer's email campaign experience
Create a campaign and send a test email to yourself to experience what happens when your customers receive your email campaign
Written by
Kat Williams
Updated over a week ago