Marketing

Create a Points Campaign

How to create a double points or bonus Points Campaign to encourage customers to shop.

Written by Kat Williams
Updated over a week ago

Create an SMS campaign

How to create and send a text message campaign to all customers or a segment of customers.

Written by Emma Simms
Updated over a week ago

Create an email campaign

Send newsletters, new stock, sales emails and more.

Written by Kat Williams
Updated over a week ago

Boost your email campaign

Resend your email campaign to those who did not open the original email after 48 hours.

Written by Kat Williams
Updated over a week ago

Email Campaign Template Library

Choose from a range of basic and themed email campaign templates, or create and save your own.

Written by Kat Williams
Updated over a week ago

Create a custom automation flow

Create automated email flows based on triggers such as completed an order or entered a segment.

Written by Kat Williams
Updated over a week ago

Setup checklist for Automated Email Flows

We've put together this quick checklist to help make sure your automated emails take off successfully

Written by Kat Williams
Updated over a week ago

Set up your Abandoned Cart Recovery email flow

Create a custom Abandoned Cart Recovery email flow by modifying email templates and adjusting the delay times.

Written by Kat Williams
Updated over a week ago

Set up an automation to reward your best customers

Get the most out of your top customers and encourage them to keep shopping with you.

Written by Kat Williams
Updated over a week ago

Set up an email flow to thank first-time customers

Say thanks to make a great first impression and make customers want to come back and shop again.

Written by Kat Williams
Updated over a week ago

Set up a Birthday email flow

Create a custom Birthday email flow by modifying email templates and adjusting the delay times.

Written by Kat Williams
Updated over a week ago

Set up an email automation to win back lapsed customers

Reach out to customers that haven't shopped with you in a while and bring them back.

Written by Kat Williams
Updated over a week ago

How to customize an email template

Use Marsello's built-in Email Builder to create beautifully crafted and functional marketing emails.

Written by Danielle Bartlett
Updated over a week ago

Add a Product Recommendation Content block to your email template

Encourage customers to shop by recommending personalized products that they're likely to purchase.

Written by Sophie Macdonald
Updated over a week ago

Add a Social Media Links block to your email template

Share your store's social media pages with customers to build your community and boost customer loyalty

Written by Sophie Macdonald
Updated over a week ago

Add a 'Shop Now' button block to your email templates

Include a 'Shop Now' button so your customers can then easily click through to your online store to make their next purchase

Written by Sophie Macdonald
Updated over a week ago

Add a Product Content block to your email template

Pick products to add to your email template that your customers are likely to purchase.

Written by Kat Williams
Updated over a week ago

Add a Discount block to your email template

Entice customers to shop again by sending them an exclusive discount

Written by Sophie Macdonald
Updated this week

Add an Image block to your email template

Written by Kat Williams
Updated over a week ago

How to personalize your email marketing with merge tags

Written by Kat Williams
Updated over a week ago

Track the performance of your email campaigns

Get insight into the performance of your one-off email campaigns.

Written by Kat Williams
Updated yesterday

Track the performance of your Email Flows

Get insight into your email flows and how specific emails are performing.

Written by Kat Williams
Updated yesterday

8 ways to avoid your emails getting marked as spam

Top tips to help your emails get delivered successfully into customers' inbox and not into spam.

Written by Kat Williams
Updated over a week ago

Send emails from your custom email domain

Improve your email deliverability by sending from your own custom email domain. Set Up Custom Domain Authentication: DKIM and SPF.

Written by Kat Williams
Updated over a week ago