As mentioned in the SMS Marketing Compliance Introduction and GDRP Introduction, to collect SMS and Email Marketing opt-in from your customers, there may be some changes that you need to make to your WooCommerce store.
Before you get started
Here are some things to know:
Currently, WooCommerce does not have a built-in, opt-in marketing functionality. Customers will either need to opt-in via Marsello on the My Account Page or at the checkout.
When you install the Marsello plugin, Marsello automatically inserts an email & SMS marketing opt-in to your online store checkout and my account page. This means that if the customer selects the consent checkbox then they are agreeing to receive promotional email and/or SMS messages from your store.
TCIA prohibits any illegal or improper promotion to persons under 18 years of age. Based on the practices and standards of your industry and community, you may need to discourage visitors under a certain age from browsing your WooCommerce store. One way you can help prevent these visitors is by adding an age selection form to your storefront.
One way you can help prevent these visitors is by adding an age selection form to your storefront. Here's more information on how to add an age-gate to your WooCommerce store.
In addition to that we advise you to always include the ability for customers to opt out from receiving marketing. By default, Marsello automatically includes an 'unsubscribe' link on all email templates and 'Reply STOP to unsubscribe' on all SMS templates.
We also still encourage you to consult a legal advisor familiar with GDPR, TCPA and TCIA before gathering contacts or sending promotional emails or text messages.
How customers opt-in to marketing via Marsello's sign-up forms
Marsello has two different types of sign-up forms, these form templates come with a text disclaimer that lets the customer know that by submitting the form, they are opting in to receive both transactional and promotional email and SMS messages from your store.
Default text disclaimer:
Capture customer's marketing opt-in preference in-store via WooCommerce
As mentioned in the Marketing Compliance Introduction, consumers have to provide “express written consent” before they can receive marketing via email or SMS.
When the Marsello plugin is installed, it automatically adds an email & SMS marketing opt-in to your online store checkout and my account page.
Your customers experience
Under checkout, the customer will now be able to opt-in to receive marketing emails and SMS from your store by selecting the checkbox.
My account page
This will automatically update the customers' accept marketing preferences in Marsello.
You can now start collecting customers' consent to receive email and SMS marketing via Marsello and WooCommerce.
As your subscriber list begins to grow, you can create marketing campaigns to help increase sales and further drive customer loyalty.
Disclaimer: The information provided here is intended to be educational and should not be construed as legal advice. Marsello encourages all of our users — and all eCommerce merchants – to seek legal advice for counsel on how they specifically should prepare for GDPR, CCPA TCPA and TCIA.