Your Lost customers are those who haven't ordered in a very long time. You've likely lost this segment, but it's still worth having a last attempt to try to win them back. You'll find marketing suggestions to help you win them back in your Marsello Dashboard.
Win Back Lapsed Customers
Bring back customers who haven’t shopped in a while with an automated email flow designed to win them back, perfectly timed with product recommendations and a discount across three emails. Turn on the Win Back Lapsed Customers Flow under Automations.
Loyalty Program + Feedback Collection
To prevent customers falling into the Lost segment, turning on a Loyalty Program here gives you the chance to enable automated Feedback Collection after every purchase. Collect private customer feedback and turn unhappy customers around by responding with a personal message and offering loyalty points. You can turn Feedback on here.