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Image and Video Requirements for Social Posts
Image and Video Requirements for Social Posts

Image and video media upload types, size limits, and other requirements for Facebook, Instagram, and TikTok

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Image and Video Guidelines

Image and video media upload types, size limits, and other requirements for Facebook, Instagram, and TikTok.

Each social networks has specific requirements for image and video. It is important to review the requirements before posting.

📝Note: Please do not use redirected URLs since they often have issues.

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Image and Video Posting Requirements

When posting to the /post endpoint, it is important to note the following requirements.

Accepted File Types

Files have an accepted file ending type (extension), accepted file types are jpg, jpeg, png and mp4.

If the media URL has special characters, e.g. ñ, please encode the special characters before sending.

Please see below for details on each network.

If your file is not one of the accepted file types, you can convert it using this free conversion tool.

Maximum Images

Max images accepted per platform in a single post:

  • Facebook Pages and Groups: 10 images, including a carousel post.

  • Instagram: 10 images.

Maximum Videos

Only one video is allowed per post for Facebook, Instagram, TikTok.

Please be sure your video URL ends in an accepted video extension such as .mp4

For example,

We recommend for larger video files over 50 MB create a scheduled post with the scheduleDate parameter for async processing.

Content Type

When posting, be sure the content type is set appropriately, e.g. image/png, image/jpg, or image/jpeg.

Secure URLs

When posting your own media URL, the link must be secure by using SSL and starting with https://

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Facebook Pages and Groups

Image and video requirements for Facebook Page and Group posting.

Image

  • Max image size: 10 MB

  • Supported formats: JPEG, JPG, PNG.

  • Recommended upload size of 1,200 x 630 pixels.

  • Appears in feed at a max width of 470 pixels and will scale to a max of 1:1.

  • Appears on page at a max width of 504 pixels and will scale to a max of 1:1.

Video

  • Max video size: 3 GB. Please contact us for larger files.

  • Supported format: MP4

  • Duration max: 4 hours.

  • Recommended video dimensions is 1280 x 720 for landscape and portrait.

  • Landscape aspect ratio is 16:9.

  • Portrait aspect ratio is 9:16.

  • Video max frames 30fps.

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Instagram

Image and video requirements for Instagram posting.

Image

  • Max image size: 8 MB

  • Supported formats: JPG, JPEG and PNG.

  • Only 25 Instagram posts are allowed over a 24 hour period.

  • Multi-image posts are supported via a carousel.

  • Aspect ratio: Must be within a 4:5 to 1.91:1 range

  • Minimum width: 320

  • Maximum width: 1440

Video

  • Max video size: 100 MB

  • Supported format: MP4

  • Multi-videos are not supported.

  • Duration max: 60 seconds

  • Duration min: 3 seconds.

Picture size

  • Maximum columns (horizontal pixels): 1920

  • Minimum aspect ratio [cols / rows]: 4 / 5 or 0.8

  • Maximum aspect ratio [cols / rows]: 16 / 9 or 1.77

Video max frames 60fps.

  • Video bitrate: VBR, 5Mbps maximum

  • Audio bitrate: 128kbps

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

  • Frame rate: 23-60 FPS.

  • IGTV objects are not supported.

Picture size

  • Maximum columns (horizontal pixels): 1920 px

  • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces

  • Video bitrate: VBR, 5Mbps maximum

  • Audio bitrate: 128kbps

  • Duration: 3 seconds minimum and 60 seconds maximum.

  • File size: 100MB maximum.

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TikTok

Video requirements for TikTok posting. Images are not supported by TikTok.

Video

  • Max video size: 50 MB

  • Supported format: MP4

  • Duration Max: 60 seconds

  • Duration Min: 3 seconds

  • Video Resolution at least 540p


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