If your customer decides that they no longer want to receive your loyalty program notifications and/or marketing emails, they can click unsubscribe on any email sent via Marsello and update their email preferences. 

In this article:

  • How customers unsubscribe from your emails
  • How this works - your customers experience

How customers unsubscribe from your emails

All emails sent by Marsello include an unsubscribe link on the email. This is represented by the {{unsubscribe}} merge tag on the email template. 

When the customer clicks unsubscribe on a Marsello emails, they can update their email preferences to unsubscribe from loyalty program emails and/or email marketing emails. 

If the customer unsubscribes from loyalty program emails:

  • In Marsello, the customer will be unsubscribed from loyalty program emails and will no longer receive these emails. 

If the customer unsubscribes from email marketing:

  • In Marsello, the customer's accepts marketing status is updated to No, and they will no longer receive any email marketing sent via Marsello.
  • Marsello does not update the unsubscribe or accepts marketing status of the customer in your POS or eCommerce.
    > Except for Shopify, Marsello will update the customer's profile to does not accept marketing. This is a required by Shopify.

📖 Learn more: How to manually unsubscribe a customer in the Marsello admin

How this works – your customers' experience

If the customer receives an email sent via Marsello, they will be able to see the unsubscribe link at the bottom of your email. 

If they click the unsubscribe, this will open the Email Preference settings page. Here the customer can choose to unsubscribe from your loyalty program and/or marketing emails. Then, click Save Preferences to save their updated unsubscribe settings.

Marsello will no longer send loyalty program emails and/or marketing emails to this customer. 

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