Marsello Insights allows you to track your marketing efforts over time. Keep track of loyalty reward redemptions, new customers who have been referred, revenue from your email campaigns and more.

🤖 Data insights: your insights are updated in real-time to give you the most up-to-date marketing results. By default your insights automatically compare the previous time-period selected. 

In this article: 

  • Update your insights timeframe
  • Overview results
  • Customer statistics
  • Purchase statistics
  • Loyalty program results
  • Feedback results
  • Email Marketing results

Update your insights timeframe

By default, insights displays your lifetime results on Marsello. You can view your insights during a specific timeframe by clicking on the date picker

When you update the timeframe, Marsello will automatically compare the insights to the previous time period, for example, if you selected 30 days you will be able to see a growth rate comparison for the previous 30 days. 

Overview results

Sales generated using Marsello
Total revenue that is attributable to a Marsello feature during this timeframe.

  • Loyalty Program revenue: Any order that includes a loyalty reward discount code.
  • Referral program revenue: Any order that has been placed by a referred customer. 
  • Campaigns & Automation revenue: Revenue from orders made using a discount code from an email and any orders made within 5 days of opening an email.  

Return on investment (ROI)
Ratio between total revenue generated by Marsello and the cost of your current Marsello subscription during this timeframe.

Customer statistics

This section shows how your customers interact with your Marsello marketing.

Customers
Total customers who are part of your Marsello database during this timeframe.

Loyalty Program Members
Total customers who are part of your loyalty program during this timeframe. 

Marketing Subscribers
Total customers who have a valid email address, are subscribed and accept marketing during this timeframe.

Unsubscribed
Total customers who have unsubscribed from your Marsello emails during this timeframe.

Completed profiles
Total customers who have completed their Marsello customer profile during this timeframe.

Average Customer Lifetime Value
Average worth of a customer over the next 3 years. This places a financial value on your customer relationships, i.e., the benefit of attracting a new customer and keeping them.

Purchase statistics

Average purchase frequency
Average number of purchases a customer makes during this time frame.

Average purchase value
The average value of an order during this timeframe.

Repeat purchase rate
The percentage of customers who make a repeat purchase during this timeframe.

Revenue from repeat purchases
Total revenue from customers who have made a repeat purchase during this timeframe. 

Customer Loyalty statistics

Points earned
Total points earned by loyalty program members during this timeframe. 

Rewards redeemed
Total rewards redeemed by loyalty program loyalty program members during this timeframe. 

Social actions
Total points earned by loyalty program members for completing a social media action during this timeframe. 

[VIP Tier name] customers
Total customers in [VIP Tier name] during this timeframe.

Successful referral
Total customers who made a purchase following a friend referral during this timeframe. 

Revenue from referrals
Total revenue during this timeframe from customers who were successfully referred.

Automated Email Flows

Email revenue
Total revenue that automated email(s) generated during this timeframe.

Emails sent
Total automated email(s) have been sent during this timeframe.

Email open rate
Average open rate (%) of automated email(s) sent during this timeframe.

Campaigns

Email revenue
Total revenue that campaign email(s) generated during this timeframe.

Emails sent
 Total campaign email(s) have been sent during this timeframe.

Email open rate
Average open rate (%) of campaign email(s) sent during this timeframe.

Forms

Views
Total visitors have seen your form(s) during this timeframe.

Subscribers
Total visitors who have subscribed through your form(s) during this timeframe. 

Subscriber rate
The percentage of visitors who saw your form(s) and successfully subscribed during this timeframe. 


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