🔓 VIP Program is unlocked on the Marsello Pro Plan.

Adding tier exclusive rewards to your VIP Program can help encourage customers to come back and again. They are also a great incentive for customers to move up VIP Tiers.

📝 Note: The rewards that you create on the Rewards Page, will automatically be added to your base tier.

In this article

  • How to create a VIP exclusive loyalty reward
  • How it works – Your customers' experience

How to create a VIP exclusive loyalty reward

📝 Note: To create a VIP exclusive reward, you first need to have created VIP Tiers. Learn more: How to create a VIP Program  

1. In the Marsello admin, go to Loyalty > VIP Program

2. Click on the loyalty tier tab you want to add the reward to

3. Click Add reward

4. Select the Type of Reward from the drop-down

5. Add the details of your reward

  • Reward Title: Give your reward a title that tells the VIP customers know what their reward discount is and how many points they need to spend to claim it
  • Discount amount: Enter the discount amount
  • Points cost: Set the number of points the VIP customer needs to spend to claim the reward

📖 Keep reading: Types of loyalty rewards that you can create

6. Click Advanced Options

7. Click Assign reward to VIP tier

8. Add any other advanced reward settings to your reward (optional)

9. Click Create

Your reward will now show on the VIP Tier page & on the Rewards page of your loyalty widget ready for your VIP customers to claim.

Repeat the above steps to add more exclusive rewards to your VIP tier.

How it works – Your customers' experience

Base Tier Customers

Customers that are on the lowest tier, will be able to see your VIP tier reward(s) motivating them to earn more points to be able to unlock those exclusive rewards.

VIP Tier(s) Customers

Customers on the higher VIP tier(s) will be able to see and use their points to claim and redeem, your exclusive VIP tier rewards both online (via the loyalty widget) or instore (at POS). In addition, customers on the higher VIP tiers will also have the ability to claim and redeem those rewards for the lower tier(s).



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