Customers are automatically added to your loyalty program when they create a customer account on your store. They do not need to create a separate loyalty account.

So, when a new customer makes their first purchase, they will earn loyalty points - giving them a reason to come back and shop again!

To ensure that customers are able to participate in the loyalty program, it's important that customer accounts are enabled in your store's settings.
> How to enable customer accounts for Shopify stores
> How to enable customer accounts for BigCommerce stores

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