🔓 Email Flows are unlocked on the Marsello Pro Plan.

Setup automated email flows to send the right message to the right customer at the right time. Start with best practice email flows that are designed to drive sales and give you time to focus on running your store.

Before turning on any of the automated email flows, here's what you need to know:


Easily add your store's branding to your email flows. Simply upload your store's logo and social media links during setup. These will automatically be added to all of your email templates. Or get a little more creative and customize your email layout and personalize the text.

🎨 Learn more: Customize your automated email templates 


Incentivize customers to shop again with a unique discount code. In your email template builder, drag-and-drop the discount block into the email and customize the discount settings – it's just like creating a loyalty reward.

In the same email flow, you can choose to add the current discount to subsequent emails to remind your customers to redeem it on their next purchase. Or you can create an entirely new discount for the following email.

There's no need to create discount codes manually in your eCommerce platform. Discounts are automatically generated when the email sends to the customer. All discount codes are unique and only work once.

Currently, four email flows include pre-built discounts. These discounts have been designed from what we know works to increase sales. The default discount are:

  • Thank first time customers: First email includes 10% Off Storewide 
  • Birthday: First email includes 10% Off Storewide 
  • Best Customers: Second email includes 15% Off Storewide 
  • Win-back lapsed customers email flow: Second email includes 15% Off Storewide

Personalized product recommendations

Add a product recommendations block to your email flows. Automatically pull through 3 products the customer is most likely to purchase next based on their order history.

Currently, three email flows include product recommendation block:

  • Best customer email flow
  • Thank first time customers email flow
  • Win-back lapsed customers email flow

Sender settings

Your sender settings are used for all Marsello emails. When customers receive reward program emails and automated emails, they will see your sender name in their inbox, and if they reply to an email, it will be sent to your reply email address.

Your physical store address & store url are automatically added to the bottom of every email template and are pulled from your eCommerce account settings.

âš™ Update your email sender settings

Enable email flows

When the email flow is turned on, emails will start sending to customers who meet the email flow trigger, including those who currently meet the criteria. The trigger defaults for the email flows are:

  • Abandoned cart email flow (Shopify only): First email will send 1 hour after the customer has abandoned their shopping cart. 
  • Best customer email flow: First email will start sending to customers that have spent over $1500.
  • Birthday email flow: First email will start sending if the customer’s birthday is 7-days away.
  • Win-back email flow: First email will start sending to customers that haven’t purchased in over 60 days. 
  • First-time customers email flow: First email will start sending to customers that have only made 1 order. 

Monitor the performance:

Use Marsello's insights to track how the email flows are performing - the customers that have entered the email flow, the email results (sent, open, click rates) and most importantly, how many $ in additional sales made. 

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