🔓 Text customization is unlocked on the Marsello Pro Plan.
By default, your Earned Points email notification will use the merge tag {{points_given_reason}} to automatically fill-in what reason a member has earned points for.
There are a number of ways to earn points, and they will vary depending one what the most recent points-earning action the member made before receiving the email.
📝 Note: These emails will only be sent if you have 'Earned points' email notifications turned on.
In this article
- List of earned points reasons & definitions
- How to edit your {{points_given_reason}} in earned points emails
List of earned points option definitions
Making a purchase
Points earned for general shopping in your store will send a 'Thanks for shopping!' email notification with the points earned from their order.
Creating an account
Points earned for creating a store account with your Shopify store will send a 'Thanks for creating an account' email notification with the points you've specified for this action.
📝 Note: Customers won't always earn points for creating an account. Here are the reasons a customer may not receive points for creating an account.
Completing a profile
When a customer completes their profile by providing their birthday, gender and phone number, they'll get a 'Thanks for completing your profile' email notification.
On a member's birthday
Customers who have provided their birthday information will receive an email notification saying 'Happy Birthday!'
Leaving a product review
When a customer leaves a product review and earns points, they'll receive a 'Thanks for the review' email notification.
Referring a friend
When a customer refers a friend and earns points, they'll receive a 'Thanks for the friend referral' email notification.
Liking on Facebook
When a customer likes your page on Facebook, they'll receive a 'Thanks for liking us on Facebook' email notification.
Following on Twitter
When a customer follows your Twitter account, they'll receive a 'Thanks for following us on Twitter' email notification.
Following on Instagram
When a customer follows your Instagram account, they'll receive a 'Thanks for following on on Instagram' email notification.
Sharing on Facebook
When a customer shares your loyalty program on their Facebook page, they'll receive a 'Thanks for the Facebook share; email notification.
Sharing on Twitter
When a customer shares your loyalty program on their Twitter page, they'll receive a 'Thanks for the Twitter share' email notification.
Manually adding points
When you manually adjust a customer's points, they'll receive an email with a custom message that you can choose to enter.
How to edit your {{points_given_reason}} in earned points emails
1. In your Marsello app admin go to Loyalty > Email Notifications
2. Click Preview & Edit on the email that you would like to customize
3. Click Edit Template
4. In the Merge Tags column, under {{points_given_reason}}, click Customize text here
5. Here you can adjust the different reasons that will show in customers' email notifications when they earn points
