In this article:
- Overview: the ways that your members can earn loyalty points
- How to update the ways your members can earn loyalty points
Members see the ways they can earn points on the Earn tab of your loyalty widget. When they perform an action that you reward for, they'll automatically earn the points you set.
Overview: The ways that your members can earn loyalty points
1. Making a purchase
Members earn points every time they make a purchase at your store, encouraging them to shop with you. Choose how many points you want to reward members for every $ they spend. This is the only required point-earning action.
2. Creating a store account
Welcome new members and kick-start their earning with points when they create a new customer account. Members can only get rewarded once for this action.
📝 Note: Customers who already have a store account with your store will not have the 'Create an account' reward available to them.
3. Completing profile
Reward members points for giving you their personal details. Build an information-rich member database, including gender and birthday. This is required if you want to reward members on their birthday. Members can only get rewarded once for this action.
4. Liking your store on Facebook
Grow your Facebook page likes. Reward points to encourage members to like your store on Facebook. Points are rewarded when the member successfully likes your Facebook page. They can only get rewarded once for this action.
5. Following your store on Instagram
Grow your Instagram following. Reward points to encourage members to follow your store on Instagram. Points are rewarded when the member follows your Instagram. They can only get rewarded once for this action.
6. Following your store on Twitter
Grow your Twitter following. Reward points to encourage members to follow you on Twitter. Points are rewarded when the member follows you on Twitter. They can only get rewarded once for this action.
7. Sharing your store on Facebook
Incentivize members to spread the word about your store. Reward points when members share your store on Facebook. Unlike other loyalty apps where customers simply need to click on this option and don't have to complete the share, points are rewarded only when the member successfully shares your link on Facebook. They can only get rewarded once for this action.
8. Tweeting about your store on Twitter
Incentivize members to spread the word about your store. Reward points when members share your store on Twitter. They can only get rewarded once for this action.
9. Referring friends
Create a referral program. Reward members points when they refer a friend who becomes a customer and makes their first purchase. Members can get rewarded for every time they make a successful friend referral.
Build a loyal relationship with your members and really personalize their point earning. Automatically send them points to say Happy Birthday and delight them on their special day.
📝 Note: A customer needs to have an account for 1 month before they are eligible to earn birthday points. This is a fraud prevention measure so that customers don't just create accounts and claim birthday points immediately.
11. Manually add or remove points
Sometimes those situations pop up where you think a member might need a little extra loving. You can adjust their points manually and send them an optional email to let them know why.
12. Product reviews
Reward points to members when they leave product reviews and choose how often members can get rewarded for leaving reviews.
For Shopify: Shopify's free Product Reviews App is required for this reward and needs to be enabled.
> How to reward points for product reviews with Shopify
For BigCommerce: BigCommerce product reviews feature needs to be enabled.
> How to reward points for product reviews with BigCommerce
13. Custom actions
Have something else in mind? Use Marsello's API to create a customer reward action. This requires you have development knowledge or that you hire a third party developer.
If you'd like to learn more about Marsello API, please email firstname.lastname@example.org
How to update the ways your members can earn loyalty points
In your Marsello admin, under Earning Points
- Simply toggle ON / OFF on each of the ways members can earn loyalty points
- Then update the points amount you want to reward for each action